Strategic Meetings Management (SMM) is evolving. Expanding from a main emphasis on risk mitigation and cost containment, it has transitioned into a critical new pathway via which meeting professionals assist organizations in achieving sustainability and supplier diversity goals with modified M&E policies and advanced supplier sourcing strategies. This white paper dives into the exciting, new meeting and event ecosystem and how executive-level meeting professionals are rethinking how they design and operate Total Event Programs or Strategic Meetings Management (SMM) programs.
Explore the dynamic toolbox of event types that meeting professionals are using to deliver on organization goals and objectives.
Discover the new event landscape and how it can benefit your business and your clients.
Take a deeper look at who is involved in the decision-making process and changes to critical stakeholders.