MPI Academy Calendar

MPI Academy 2018 Calendar

 

How to Market Yourself and Communicate Your Value Effectively

Tuesday, September 25 11:00 AM - Tuesday, September 25 12:00 PM

Mastering winning skills in marketing yourself and communicating your value as an event planner is the key to your success and growth in the meeting planning industry.  Value needs to be articulated, framed and communicated effectively, as part of a purposeful relationship management with senior leadership and C‐Suite.  Learn practical and effective strategies for marketing yourself, branding your value and communicating the value of the meetings you plan. 

Learner Outcomes:

  • Understand the power of winning value communication strategies
  • Explore the powerful impact of communicating our value on our overall growth and success
  • Master using the VALUE model toward effective communication of your value
  • Discover the three steps of purposeful relationship building with senior leadership and C-Suite

Emergency Preparedness for Meetings and Events 09/2018

Thursday, September 27 9:00 AM - Thursday, September 27 4:00 PM

Session One: 9:00 a.m. - 12:00 p.m. Central Time

Session Two: 1:00 p.m. - 4:00 p.m. Central Time

Did you know that 50 percent of meeting and event professionals don't have a risk management plan in place? Meeting Professionals International hopes to close this gap by partnering with safety and security experts to provide education that increases the level of security of events worldwide.

Created in partnership with the National Center for Spectator Sports Safety and Security (NCS4), this 6-hour, intensive course will take a deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents.

Learners will be introduced to techniques to prevent and respond to extraordinary crimes, violence, terrorist attacks, natural disasters and ordinary incidents such as fights, or drunkenness to ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies.

Learner Outcomes:

  • Differentiate between events and incidents for purposes of managing risk
  • Examine the roles of various stakeholders in communication and collaboration
  • Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
  • Explain the critical components of the emergency planning process
  • Summarize post-event reporting and lessons learned for continuous improvement

Understanding The Silver Tsunami and In-Person Gatherings

Tuesday, October 2 11:00 AM - Tuesday, October 2 12:00 PM

Meeting and event planners are searching for ways to reach and engage the 110 million people over 50 in the US. While the generation control 70% of disposable income and represent 50% of consumer purchases, they are often left out of traditional marketing and advertising targets. To understand this huge audience Next For Me publishes a weekly newsletter and has been hosting events across the country to discuss work, finance, and what’s next.

In this webinar Next For Me founder Jeff Tidwell discusses what they have learned in the past year and how it can be applied to your business.

Learner Outcomes:

  • Understand the issues facing this large market segment and how to apply those findings to your marketing mix
  • Learn techniques for getting their attention in a noisy market environment
  • How to lead with work, community and next stage aspirations

Going Local Certificate Program 10/2018

Wednesday, October 10 1:00 PM - Wednesday, October 10 4:00 PM

Proposed 3 Hours Domain A: Strategic Planning 

The Going Local certificate course is designed for meeting planners who intend to meet the needs and desires of their attendees who want to learn more or incorporate elements from the destinations where their meetings take place. It is ideal for organizations involved in hosting, organizing or planning a meeting or event for themselves or others. Going Local is applicable to any organizational meeting from board meetings and training sessions to annual conferences and global conventions.

Learner Outcomes:

  • Define what it means to "go local".
  • Explain the benefits of going local for meeting outcomes and business objectives.
  • Describe the business, environmental and social case for going local.
  • Recognize how to successfully incorporate local supply chains.
  • Share a "go local" roadmap for events in the areas of environment, food and beverage, culture, community and thought leadership.

“Project Management” – Working the System!

Tuesday, October 23 11:00 AM - Tuesday, October 23 12:00 PM

Event success relies more heavily on effective planning than it does on execution. With key principles of effective project management tools and communications strategies in play, you’ll not only assemble the right team, but you’ll communicate effectively, keep them motivated, stay on track, and working in sync. Join us for an interactive facilitated discussion about principles, people, productivity, planning, and practical tips to create a system you can implement.

Learning Outcomes:

  • Identify the key principles of project management and steps involved
  • Understand how people and resources influence the plan
  • Learn how to apply easy-to-use cloud tools to work more efficiently
  • Implement new communications methodologies and strategies to your next project

Signs of the Times

Tuesday, October 30 11:00 AM - Tuesday, October 30 11:30 AM

For years, meeting professionals have used event signs for directional and informational purposes, helping participants navigate event spaces and the experiences therein. Increasingly, however, they’re leveraging these signs to transform meeting spaces into brand experiences, to create a sense of place and to achieve education or networking objectives. Review best practices in sign design and production and identify trends that can create a real wow for attendees around the world. Consider traditional uses, sense of place, sign strategy, the science behind signs and a roadmap for sign success.

Learner Outcomes:

  • Discover best practices around leveraging signage bat your events to benefit the attendee experience.
  • Learn the science behind color selection and sign placement.
  • Find examples of sign usage that will inspire your imagination.


Please note: This 30-minute webinar is available free of charge to everyone. To receive unlimited free on-demand education, join Meeting Professionals

International. Learn more here.

HMCC Refresh Q4 2018

Thursday, November 1 11:00 AM - Thursday, November 1 12:30 PM

To keep our Healthcare Meeting Compliance Certificate recipients up to date on healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends, Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Learner Outcomes:

  • Hear about new legislation and compliance laws impacting life science meetings.
  • Understand cross-border compliance challenges and how to navigate them.
  • Discover new trends for life science meetings and events.

Be Unforgettable by Speaking Authentically

Tuesday, November 6 11:00 AM - Tuesday, November 6 12:00 PM

This is a member only webinar.

All too often, meeting and event professionals find courses telling them how to be or what to say - or selling a model to use for “xyz.” The reality is, if you want to be unforgettable and show up powerfully in any interaction, the content of those interactions needs to be sourced from within you – in a way only you can execute. Learn practical, easy techniques and tools of self-mastery, which can be employed to empower your speaking and your way of being to make you unforgettable in every interaction.

Learning Outcomes:

  • Understand the power of being your true self in every interaction
  • Examine your current communication style and way of being
  • Discover techniques to be authentic in your speaking
  • Explore the three practices of self-mastery

LIVE ONLINE: Emergency Preparedness For Meetings and Events 11.09.2018

Friday, November 9 9:00 AM - Friday, November 9 4:00 PM

Session One: 9:00 a.m. - 12:00 p.m. Central Time

Session Two: 1:00 p.m. - 4:00 p.m. Central Time

Did you know that 50 percent of meeting and event professionals don't have a risk management plan in place? Meeting Professionals International hopes to close this gap by partnering with safety and security experts to provide education that increases the level of security of events worldwide. 

Created in partnership with the National Center for Spectator Sports Safety and Security (NCS4), this 6-hour, intensive course will take a deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents.

Learners will be introduced to techniques to prevent and respond to extraordinary crimes, violence, terrorist attacks, natural disasters and ordinary incidents such as fights, or drunkenness to ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies. 

Learner Outcomes:

  • Differentiate between events and incidents for purposes of managing risk
  • Examine the roles of various stakeholders in communication and collaboration
  • Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
  • Explain the critical components of the emergency planning process
  • Summarize post-event reporting and lessons learned for continuous improvement

Meetings Outlook: A Deep Dive into the Latest Business Trends 11/18

Tuesday, November 13 11:00 AM - Tuesday, November 13 12:00 PM

Meeting professionals are so over-taxed in the present, they often forget—or don't have the time—to look ahead. Take a moment to preview the future based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine and then discuss the trends that are most affecting you and your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe.

Learner Outcomes:

  • Review the forecast for events in the coming year, including budget, attendance and business conditions.
  • Deep dive into trends that matter and discuss next steps with your peers.
  • Learn how these trends affect you and the future of your meetings.

Basics Boot Camp: Meeting Fundamentals

Friday, November 16 9:00 AM - Friday, November 16 4:00 PM

Basics Boot Camp:  Meeting Fundamentals is a 6-hour certificate program designed for people who are responsible for planning meetings and events but have no formal training, whether or not they are called “meeting planners.”  This program was developed in partnership between Meeting Professionals International and Plan Your Meetings, with support from developmental sponsor IHG.

Whether or not planning meeting and events is your full-time job, Basics Boot Camp will improve your existing skills while giving you a strong foundation of core skills needed to enhance your career.

PART 1 (SOURCING & STRATEGY) 

PART 2 (DESIGN & LOGISTICS) 

Get On-board for Mindful Meetings

Tuesday, November 20 11:00 AM - Tuesday, November 20 12:00 PM

Health & Wellness initiatives are an important and growing aspect to meetings and events. Meeting planners understand intimately the level of stress that comes with the territory and science tells us that “stress is a killer”. In this session, learn how to be proactive in shifting this reality individually and for the client by weaving a tapestry of mindfulness practice, personally and within meetings. Incorporating this significant tool as a foundational offering within meetings and events will set the stage for an optimally successful program across the board. Empirical data shows corporations have come to understand the significant value in well-being initiatives within their companies, not only for the culture and harmony that benefits the organization, but also to the bottom line.

Learner ourcomes:

  • Learn why mindfulness training should be the foundation of any wellness initiative
  • Explore “What is Mindfulness?”
  • Learn how mindfulness training and practice impacts company culture & benefits bottom line
  • Review examples of successful Mindfulness programs within meetings and the impact for attendees.
  • Understand the benefits of Mindfulness programs and practice to the individual personally
  • Explore the benefits of Mindfulness programs and practice to the individual professionally
  • Understand the value that Mindfulness within meetings and events provides the client
  • Understand the significant takeaway of providing a Mindfulness program within a technology-driven world
  • Tap into the stillness and have an experiential takeaway

LIVE ONLINE: Healthcare Meeting Compliance Certificate Course (HMCC) Dec18

Tuesday, December 4 9:00 AM - Tuesday, December 4 1:00 PM

The Healthcare Meeting Compliance Certificate (HMCC) program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment. 

A broad range of healthcare topics including cross-border healthcare compliance, industry trends, global regulations, and compliance, codes, laws and mandates will be covered. Participants of this course receive the following.

  • Four clock hours of continuing education credit
  • Certificate of achievement and the HMCC designation for two years 
  •  HMCC Designee Directory 

Women in Leadership: Executive Leadership Skills

Tuesday, December 11 1:00 PM - Tuesday, December 11 5:00 PM

Women play key roles in the hospitality and meeting industries, but many find it challenging to move into leadership positions.  In fact, recent studies show that women are 28% less likely to get an executive-level position if they possess the skills that make other job applicants attractive candidates for CEO, COO, CMO and CFO positions.  In this four-hour course, we’ll examine why this is, what you can do about it and help you create a personal plan to overcome some of the common career obstacles women face.

Learner Outcomes:

  1. Describe which skills help women ascend to executive leadership roles in this industry (and beyond).
  2. Identify methods for overcoming common challenges women face in obtaining leadership opportunities.
  3. Create a personal action plan for leadership success.
  4. Locate additional resources available to women seeking leadership roles in the meeting and event industry 

LIVE ONLINE: Basics Boot Camp: Meeting Fundamentals 12/2018

Thursday, December 13 9:00 AM - Thursday, December 13 4:00 PM

Basics Boot Camp 1: Meeting Planning Coursing & Strategy is a three-hour program designed for people who are responsible for planning meetings and events but may not have any formal training. Basics Boot Camp Part 1 will give you a strong foundation of core skills needed to plan your next meeting or event. Basics Boot Camp is divided into two parts each 3 hours in length. Attendees of Parts 1 and 2 will receive a certificate.

Part 1: What You'll Learn

  • Define meeting goals and SMART objectives
  • Identify meeting stakeholders
  • Develop a meeting budget
  • Create a meeting blueprint
  • Manage the RFP process
  • Conduct site inspections
  • Assess potential risks
  • Select vendors
  • Develop contracts


Basics Boot Camp 2: Meeting Planning Design & Logistics is a three-hour program designed for people who are responsible for planning meetings and events but may not have any formal training. Basics Boot Camp will give you a strong foundation of core skills needed to plan your next meeting or event. Basics Boot Camp is divided into two parts each 3 hours in length. Attendees of Parts 1 and 2 will receive a certificate.

Part 2: What You'll Learn

  • Understand how elements of meeting design help you achieve meeting goals and SMART objectives
  • Manage speakers and conference content design
  • Design room sets
  • Plan menus
  • Work with audiovisual teams
  • Design a technical plan
  • Arrange transportation and attendee movement plans
  • Oversee pre-con/post-con meetings and onsite logistics
  • Conduct program evaluations
  • Communicate success metrics to meeting stakeholder

LIVE ONLINE: Business Value of Meetings Certificate 12/2018

Monday, December 17 9:00 AM - Monday, December 17 4:00 PM

Session One: 9:00 a.m. - 12:00 p.m. Central Time

Session Two: 1:00 p.m. - 4:00 p.m. Central Time

Meeting professionals must understand the value of the events they deliver in order to ensure that they successfully achieve business goals and objectives, justify costs and other expenditures, design authenticate and deliberate experiences and improve their events over time. Understanding the role that meetings play for their overall organizations is an integral industry skill set that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

In this online course, learn the process for measuring the business value of meetings from identifying stakeholders and implementing change management systems (if necessary) and creating goals and objectives to setting measurements and reporting out results. Practice delivering on the business value of meetings through case studies and best practices from organizations around the globe.

Learner Outcomes:

  • Learn the basics behind delivering business value for business through meetings and events
  • Discover how to gain traction for measurement programs through stakeholder commitment
  • Enhance your financial literacy
  • Learn how to set goals and SMART objectives
  • Learn how to create measurements that matter
  • Learn how to analyze and report your results


Event Design Certificate Program

Thursday, January 10 9:00 AM - Saturday, January 12 5:00 PM

Participants will get a full scope of skills and techniques needed to understand and apply the #EventCanvas methodology. The training will provide ample knowledge, skills and tools to help participants better design their event and elevate the dialogue to include senior stakeholders and event owners. Ultimately participants will be equipped with the confidence and ability to articulate how the event is designed to create value for its stakeholders.

Learning Objectives:

1. Hands-on with the co-creators of the Event Canvas. Participants learn by listening, doing and interacting guided through level 1 2 and 3 of mastery.

2. Newest Event Design concepts and the freshest visual thinking. Learn how visual thinking can help you articulate your events’ design.

3. How to use it for prototyping and how to implement it in your next event designs and lead a team through the process.