1 Clock Hour | Domain G: Meeting or Event Design

New solutions for real-time translation are revolutionizing global and regional meetings. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. The large reach and potential reward of interpretation is much more attainable.

Of course, the ubiquitous interpretation of presenters has many ripple effects on meeting design, preparation, and execution.

In order to learn how to better engage and enlarge your audience, this session will include solution demonstrations, case study examples, and an interview with meeting planner Lisa Busby, who helped a global corporation take their annual sales kickoff virtual, with machine interpretation.

Meeting Professionals will learn how to:

1) Attract and excite new attendees who care about transcription and translation

2) Adapt meeting designs to maximize the benefits of real-time translation

3) Present the pros and cons of new translation solutions to clients for informed plans

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Graciously Sponsored by:

1 Clock Hour |Domain C: Risk Management

As meeting professionals, we are often challenged to effectively evaluate the success of our events while also quantifying and conveying the ROI and ROE. This webinar will outline several strategies for gauging a customer’s (i.e. member, participant, etc.) satisfaction, including the Net Promoter Score (NPS), which offers a unique look into brand loyalty. Participants will learn about the importance of evaluation data and how you can demonstrate and leverage the true value of your events. After all, numbers do not lie and it’s more important now than ever to showcase the impact of meetings.

Learner Outcomes:

1. Participants will be able to gauge a participant's satisfaction with an event.

2. Participants will be able to identify and summarize various meeting data metrics.

3. Participants will be able to effectively articulate a meeting's value to key stakeholders.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain E: Human Resources

During this unprecedented time of change and uncertainty, we are collaborating faster and more often than ever before. We feel like we’re connected – but are we really?

How do we connect meaningfully with our audiences and partners right now? How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? In this session, you will learn how to master the art of Connectional Intelligence and Digital Body Language, led by 21st-century collaboration expert Erica Dhawan.

1 Clock Hour | Domain E: Human Resources

Reports in the past 2 years show there is a correlation between diversity and business performance, leadership roles matter, and it's not just about gender. While race and gender are the visual factors that tend to be at the forefront of D&I, businesses are leaving a large potential audience behind due to non-inclusive factors they have not considered. This program will address the business economics of D&I and considerations for developing a more inclusive business, which starts with the hiring process.

Learner Outcomes:

1. The strategic advantages gained by creating a diverse and inclusive company environment.

2. Develop a mindful business plan to incorporate diversity and inclusion in overall business sectors.

3. Considerations in creating inclusive marketing campaigns and event design.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain G: Meeting or Event Design

Before 2020, meetings and conferences were in-person events. Yes, there were a few you could “watch” after the fact, but nothing compared to the in-person experience. This is still true however, with COVID still ever-present, our push to get back to the way it was is coming up short. We need to be ready for the future of meetings and conferences. That means hybrids. Hybrids will allow companies and organizations to plan in-person meetings providing a viable option for those that are not comfortable traveling to the meeting destination. Meetings and conferences will need to become a dynamic experience for those on-site and those tuning in remotely. For planners, this adds many new levels of complexity to your planning process. Can my standard meeting format work? What needs to change? What should I watch out for? What are the secrets to a successful hybrid meeting? What are the watch-outs? Join us as we explore and contrast the traditional, old-school hybrid (pre-COVID) and what must happen now to keep everyone engaged and offer a unique and valuable experience to all your attendees regardless of location. This session is specifically designed for meeting planners who plan corporate meetings and conferences and foresee hybrids in the future of their meeting structure. This session will provide tips, general information, and examples of how you can take your meetings and conferences hybrid.

Learner Outcomes:

1. Understand the basics of hybrid meetings

2. Understand the fundamentals of planning a hybrid meeting

3. Learn best practices

Event Cost

• Non-Members: $9.99
• Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain A: Strategic Planning

The EAIE Conference and Exhibition is the largest international higher education conference in Europe and the second-largest in the world. In 2019 it gathered 6,200 participants in Helsinki, the capital of Finland. Such a large and visible occasion provided the opportunity to showcase the close co-operation between the client – EAIE – and the hosting venue – Messukeskus Helsinki – to build a sustainable event. Both parties hope that this example also inspires the meeting industry to be more sustainable.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

This webinar is graciously sponsored by Mohegan Sun 

1 Clock Hour | Domain G: Meeting and Event Design

In November 2020, MPI delivered an industry-leading hybrid event in-person at the Gaylord Texan in the heart of Grapevine, Texas, and live online to a global audience representing 17 countries. With more than 600 onsite and 1,200 digital participants, MPI’s lofty mission—to execute a safe, engaging experience for all attendees that delivered on its theme—Reunite for Recovery. Join MPI for this deep-dive conversation about the strategy and execution of the World Education Congress Grapevine from early critical choices to duty of care to the realities of hybrid. These hard lessons well learned to provide a pathway for meetings and events moving forward and a blueprint for our industry’s recovery.

Learner Objectives

• Discover best practices for duty of care and participant health and safety during a pandemic.
• Discuss critical considerations for creating hybrid experiences that connect people across borders.
• Learn key lessons learned by MPI for designing experiences that bring people together—at six feet

1 Clock Hour | Domain E: Human Resources

As a continuation of the #RealTalk series, the D&I Advisory committee is proud to bring you the final 2020 installment.

In this webinar, Diversity & Inclusion Advisory Committee Co-Chairs Tanida Mullen & Zoe Moore will be joined by 2020 IBOD Chair Steve O'Malley and 2021 IBOD Chair Stephen Revetria to discuss the International Board of Director’s commitment to reinforcing the inclusivity of MPI events through education and action in 2021.

Join us for an impactful conversation with our industry leaders and learn how you can work to bring Diversity and Inclusion initiatives to your workplace, organizations, chapters, and more.

1 Clock Hour | Domain F: Stakeholder Management 

There is a prevailing assumption that doing what’s right gets in the way of our success. In order to “make it,” we must leave our core values and integrity at the door. Most individuals in leadership positions struggle with how to address this critical issue. The apparent answer seems even more unsettling when looking at the increased prevalence and continued expansion of scandals within the private, public, and not-for-profit sectors.

Rather than share one opinion, “Moral leadership: Doing what’s right is the right thing to do for you and your organization” delves into the science of individual, team, and organizational excellence for the answer. Indeed, research clearly shows us that moral leadership contributes to significant intangible (e.g., increased employee engagement, improved job satisfaction) and tangible (e.g., higher revenue, profits, etc.) benefits for organizations that align with these principles. By drawing on classic and cutting edge research, this session will show unequivocally that moral leadership and success can not only co-exist, but the former maximizes the chances of the latter.

This session also shares concrete tips and strategies that can be immediately adopted within organizations at a micro- and macro-level. It will challenge participants to think about how to leverage the power of “doing what’s right.”

Learner Outcomes:

1. Understand and manage their blind spots

2. Identify evidence-based strategies to raise their self-awareness and receive constructive feedback

3. Leverage the power of empathy to drive ethical leadership

Event Cost

• Non-Members: $9.99
• Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

Respond, Don’t React: How This Simple Change Can Make all the Difference!

Presented by: Molly Marsh

For association planners, it seems like the constructive criticism never stops. “Have you thought about it…?” “Why can’t we just…?” “When I was President…” Whether it’s a Board member who assumes he/she could do the job better than you, a non-responsive committee chair or the committee member who has to comment on everything, sometimes it can feel like it’s your job just to be second-guessed. This presentation will reflect on many years of lessons learned in working with volunteer planning committees, looking at how the simple shift from an immediate reaction to a thoughtful response can make all the difference in your sanity getting the many volunteers, stakeholders, and leaders all on the same page about the outcomes for your event.

Learner Outcomes:

1. Identify the difference between a reaction and a response to external stimuli.

2. Reflect on previous experiences with difficult personalities and how a response vs. a reaction may lead to different results.

3. Articulate strategies to respond more positively to difficult people so that their energy and passion can be used effectively.

How to Create an Integrated, Multi-Channel Event Marketing Plan

Presented by: Samuel Scott

Online or offline? Broad reach or individual targeting? Personalization or no personalization? For effective event promotion, the answer for all options is simply “yes” because it depends on the specific tactic and channel within a plan. In this webinar, Samuel Scott, a global marketing keynote speaker and The Promotion Fix columnist for The Drum will use the latest research to show you how to create a multi-channel event marketing plan from the top of the funnel to the bottom.

Learner Outcomes:

1. Learning the difference between advertising and direct response and how to use each
2. Understanding the positives and negatives of each type of media and when to use them
3. Knowing how to build an integrated tactical media plan from the top of the funnel to the bottom