1 Clock Hour | Domain G: Meeting or Event Design

Hybrid events have been around for almost 2 decades, but they have recently vanished due to Covid-19's decimation of the live event industry. The general consensus is that when live events come back (and they will!), Hybrid events will be the norm. But what will the next generation of hybrid events look like, what will be the best approach for producing them, and what steps should event organizers take in simultaneously engaging both physical and virtual audiences in the ever-changing event landscape?

Learner Outcomes:

1. In order to engage both audiences - virtual and physical - event organizers will learn techniques for designing programs with global appeal.

2. Learners will gain knowledge about cost ramifications for catering to 2 audiences, and they will receive tips for selling access to hybrid events while maximizing efficiencies.

3. Learners will gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world.

Event Cost

• Non-Members: $9.99
• Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

1 Clock Hour | Domain A: Strategic Planning

The MPI Meeting Executive Advisory Board invites you to join our virtual round-table to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In this session, our panel will discuss recent face to face meetings held in the new environment, give insight into the outcomes of those meetings, and discuss the current legal dilemmas which we now face. In a moderated, peer discussion format we will focus on lessons learned during the re-opening phase and what we see happening in the months ahead.

Event Cost

• Non-Members: $9.99
• Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This Webinar is Graciously Sponsored by:

1 Clock Hour | Domain E: Human Resources

Drop a rock. It falls and hits the ground. Once you understand brain evolution, many of our decisions will become easily predictable. To a scary 2 degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine. What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time. Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience. Are you ready to be inspired? 

Learning Outcomes:

1. Learn why you really have three brains and which one is in charge.

2. Understand how people really make decisions.

3. Deploy proven persuasion strategies to influence others.

Event Cost

• Non-Members: $9.99
• Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

1 Clock Hour | Domain C: Risk Management + Domain G: Meeting Design

The Events Industry Council recently released new guidelines to help organizations make decisions on when and how to begin hosting gatherings—and strategies and tactics for safe meetings have been released from any number of organizations, hotel brands and industry associations. Discover highlights from these reports that can help guide your guidance with clients and your conversation with potential meeting partners and facilities. What questions should you be asking of both to ensure you are following duty of care best practices for a safe-as-it-can-be event? Learn how other organizations are slowly bringing back the business of meetings.

Learner Outcomes:

• Apply practices and guidelines for safe meetings.
• Feel comfortable asking key questions for organizations to rebuild trust in meetings.
• Design experiences using new guides in the areas of crowd control, hygiene, health and food and beverage.

Not For Clock Hour Credit

The most powerful way to encourage hotel guests to choose a property is by giving them exactly what they want, or in other words, what they value. While that sounds obvious, determining the shared values common to all your guests have always been based on intuition and guesswork. Until now. Based on the first-ever database that measures the shared values of everyone on earth, David Allison has profiled hotel guests in Canada and the USA using rigorous scientific methods. The result? For the first time in history, data can point to the exact reasons why people choose one hotel over another. David will share his findings, and help participants understand exactly what they mean. You will know how to influence hotel guests to choose your hotel, and create an experience that pushes all their buttons.

Learner Outcomes:

1. Make your brand appealing to the guests predisposed to your category of hotel offering using the Values Thinking process

2. Create an experience for guests that pushes all the right buttons

3. Understand what touchpoints: from first finding you online through to checkout, must be emphasized to make your property irresistible.

Event Cost

• Non-Members: $9.99
• Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

3 Clock Hours | Domain A: Strategic Planning

Writing Articles, Blogs, and Books to Grow Your Business

Presented By: Cathy Fyock, CSP

You understand that writing a blog, an article, or a book could open the doors for increased business, could be the calling card that really grabs the attention of your hottest prospects, or could open the floodgates for media attention. Whether you’ve tried before and couldn’t get traction, whether it’s just too overwhelming, whether you believe you don’t have time, or whether the critical voices in your head are just too negative (What makes you think you can write a book?), the time to write could not be better.

Learner Outcomes:

1. Identify your strategic plan for writing

2. Overcome obstacles to writing (not enough time, can’t get focused, I can’t write)

3. Create an action plan for writing

The Strategic Mindset – For Your Organization, Your Career and Your Life

Presented By: David Barrett

Strategic planning is now a part of the PMI’s Talent Triangle - now identified as a critical component to our current and future roles. However, reading and hearing is one thing but how many of us are in a position to practice strategic planning and execution? ALL OF US. This session will show us how strategic planning is key to our success at work but, as well, to our careers and our lives. We will learn how to create a solid plan for any of the three legs and we will leave with the start to our own Professional Strategic Plans.

Learner Outcomes:

1. Education on strategic planning and execution

2. Inspiration on applying this important knowledge and skill to all here legs of our own lives

3. Key take-aways to encourage us to think about applying all of this to our jobs, our careers, and our lives.

Engaging Virtual Meetings

Presented By: John Chen

Are you working from home? Do your virtual meetings drain your energy? Is video exhaustion real for you? Then you want Engaging Virtual Meetings. Engaging Virtual Meetings shows you the key secrets to having your attendees say, “I have more energy (rather than less) after 60 minutes meeting with you!”. When you learn Engaging Virtual Meetings, you will learn how to: • Create a powerful virtual presence • Create a smooth flow so attendees don’t talk over each other • Network without saying a word • Engage everyone even if only one person is talking • Guarantee that everyone feels engaged and heard • Powerfully close your meeting and take steps to make your next meeting even more effective When you complete Engaging Virtual Meeting, you will notice that you can meet virtually for 4 hours or more, your team is getting things done, your boss notices your leadership and you look forward to your next meeting. 

Learner Outcomes:

1. Learn 6 keys to engaging virtual meetings

2. Learn how to fix attendees talking over each other

3. Create a powerful virtual presence.

1 Clock Hour | Domain F: Stakeholder Management

This session will examine some of the unique challenges and opportunities for women in the events industry, offering event professionals real-world examples and lessons from women in leadership. Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. Attendees will become more confident communicators, active listeners, intentional networkers, and more empowered to excel in their careers and bravely embrace new opportunities for leadership. The content provided in this session is relevant to both women and men.

Learner Outcomes:

1. Analysis of the unique challenges that arise for women in leadership in order to better understand ways to deal with them

2. Hear specific examples of how a variety of women have dealt with their own individual situations

3. Apply lessons learned to help attendees address their own challenges

This Webinar is Graciously Sponsored by

3 Clock Hours | Domain E: Human Resources or Domain G: Meeting or Event Design

11:00 am – 11:15 am | Welcome and Intro

11:15 am – 11:45 am | Giving Feedback Like You Care, Receiving Feedback Like It Matters

11:45 am – 11:55 am | Q & A with Yoram Solomon

11:55 am – 12:00 pm | MPI Updates

12:00 pm – 1:00 pm | Panel Discussion - Hybrid and Virtual Event Engagement Activities You Can Use for Monetization

1:00 pm – 1:15 pm | Panel Q & A

1:15 pm – 1:25 pm | MPI Updates

Giving Feedback Like You Care, Receiving Feedback Like It Matters | Yoram Solomon, PhD

Did someone ever give you “constructive feedback” in front of everyone, making you feel ashamed? Did you ever give feedback to help someone, just to have it blow up in your face, making you swear never to give feedback to that person ever again? Employees in high-trust organizations experience 74% less stress, 106% more energy, and 76% more engagement. Why? Because they are 106% more capable to deliver feedback and are 76% more receptive to it. It’s when you don’t hold the meeting before the meeting or the meeting after the meeting, and only hold the meeting during the meeting. It’s when you say, “great job!” only when you mean it. Based on his research and experience as an executive, an elected official, a professor, a pilot, and a member of an elite military unit, Dr. Yoram Solomon, the author of The Book of Trust, will explain the 7 laws of trust, and in this session apply them provide 4 powerful tips on giving feedback and 4 powerful tips on receiving it. At the end of this highly engaging, entertaining session full of emotional stories, he will also provide a handout with the feedback pledge and more

Hybrid and Virtual Event Engagement Activities You Can Use for Monetization | Panel Discussion

As our industry is embracing virtual and hybrid meetings and events, learn how to make them more engaging while creating monetization opportunities. Sheila Neal, Associate Director, Sales at Detroit Metro Convention & Visitors Bureau will lead the discussion with engagement experts Sharon Fisher, CEO, Play with a Purpose, Nancy Hays, Virtual Activity Consultant, and Brudis Limar III. The session will give you actionable takeaways and ideas to make your virtual and hybrid events more participatory while creating revenue for your organization.

1 Clock Hour | Domain A: Strategic Planning

Environmental issues are at the forefront of today's business, community, and global concerns. Incorporating sustainability in the planning and execution of events can deliver exceptional experiences.

This webinar addresses sustainability as a competitive and branding parameter, affecting the social, environmental and economic aspects. In the world of business, sustainability is an approach designed to foster longevity by taking into consideration how a given organization aligns its operations to meet the expectations of corporate responsibility. We can help your organization make sustainable... attainable.

Learner Outcomes: 

• Learn why sustainability is so important to the future of our industry
• Discuss global trends and industry best practice
• Learn useful tips on how to improve your sustainable impact
• Learn how event management activities have both positive and negative impact on environmental, social and economic sectors

1 Clock Hour | Domain A: Strategic Planning 

As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.

Learner Outcomes: 

• Recognize the key players and decision makers in their organization’s approach to virtual events.
• Identify they key strengths that planners bring to virtual event planning.
• Discuss opportunities to advocate for an ongoing role in the association’s virtual event strategy.