1 Clock Hour | Domain A: Strategic Planning

Planning a medical meeting has its challenges, however, there are tools and tips to help you when executing a medical meeting for less than 100 people. During this webinar, we will highlight how to convey their value to both internal and external partners, best practices for optimizing tight budgets but not sacrificing on quality and assessing technologies that can streamline the meeting management process. We will also touch on some of the benefits of managing your small meetings within the Strategic Meetings Management program which can help you measure your ROI and translate collected data into improvement strategies.

Learner Outcomes: 

1. Learn best practices for manipulating tight budgets to maintain meeting quality
2. Assess technologies that can streamline the small meeting management process
3. Learn how to integrate ways to collect and use data to improve strategies
4. Leave with strategies or solutions you can implement today

This Session Graciously Sponsored by: 

Not for Clock Hour Credit 

Are you a student? Have you thought of joining MPI but wondered what the benefits are? Are you part of a student club and want to know more about how to amplify your professional development as you start to enter the workforce? Maybe you are already a student member and want to know how to take advantage of all MPI has to offer. 

Join us and a panel of industry experts - from former student leaders, current univeristy professors, and even industry employers who will talk about all of the above and more -- in a competitive workforce, knowing how to leverage resources, experiences, and education can give you the cutting edge needed to land your dream job. Additionally, this webinar will detail the ins and outs of MPI membership and how it can benefit you during college your college experience and beyond.

Learner Outcomes:

1. Participants will learn about the mission and vision of MPI and its relationship to student members.

2. Participants will engage in conversations around how MPI membership can support their professional endeavors.

3. Participants will review ways to engage with MPI resources in order to enhance their membership experience. 

1 Clock Hour | Domain A: Strategic Planning 

In this engaging, interactive, and entertaining presentation, you as a meeting planner will dramatically improve your adaptation and planning for the COVID-19 coronavirus pandemic using cutting-edge neuroscience and behavioral economics-based strategies. Research shows that our gut reaction is to adapt to and plan for best-case scenarios and to focus on short-term threats, instead of taking a realistic and long-term perspective on slow-moving disasters such as the COVID-19 coronavirus pandemic. Neuroscience reveals that instead of such hopefulness, you will be better off by planning for the worst, while hoping for the best, since the best-case scenario is the end of the pandemic by 2022, but the worst-case scenarios take the pandemic into 2025 and beyond. You need to protect yourself and those you serve by shifting your meeting planning to adapt to the ongoing major disruption of the COVID-19 coronavirus pandemic. You also need to make an effective long-term plan to cope with the consequences of this pandemic going forward, as well as the post-pandemic transition. This presentation will offer you neuroscience and behavioral economics-based strategies to navigate successfully the disruptions caused by the pandemic into the post-pandemic world, ensuring that you as a meeting planner not only survive but thrive in the new abnormal.

Learning Outcomes: 

• Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic
• Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic
• Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

• Understand the eight essential planning steps of event marketing
• Learn engagement strategies for virtual and hybrid events
• Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution

This webinar is graciously sponsored by:

This Session Graciously Sponsored by:

3 Clock Hours | Domain A: Strategic Planning

Applying psychology and neuroscience findings to create an impactful event experience

Presented by: Victoria Matey

Psychology and neuroscience provide a lot of insights on such issues as human interaction, brains work, and behavior change. All of these are critical when it comes to events: event planners strive for creating the best learning environment, great networking opportunities and a catalyst for further changes for their participants. By learning about findings from psychology and neuroscience and applying them to event design, event professionals would come one step further to creating meaningful, memorable, and ultimately more impactful, event experiences.

Learner Outcomes:

• Determine why it's crucial to learn and leverage psychological knowledge in event design.
• Learn about three elements of engagement that come from neuroscience research
• Understand the basics of how various elements of event design can influence participants on the psychological and physiological level

3 Steps to Clarify and Strengthen Your Leadership Voice

Presented by: Donna Brighton

Despite decades of research, millions of leadership articles and books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.

Learner Outcomes:

• Understand the dimensions of a leadership voice in order to get clear on your unique voice. Do you know how you sound? How you should sound?
• Create a personal leadership definition so that you capture your unique, dynamic natural ability (DNA) and lead in a more authentic manner based on what leadership means to you.
• Own Your Impact and Increase Your Influence. Create an actionable plan to improve your leadership effectiveness.

Effectively Dealing with Workplace Disrespect

Presented by: Paul Pelletier, LL.B, PMP CAPS

Research shows that more than 70% of workers have been impacted by disrespectful workplace behavior. Disrespect incomes in many forms: rudeness, sabotage, gossip, bullying, harassment, ignoring, demeaning, controlling and the list goes on. Regardless of the type, bad behavior poisons the work environment. Its impact is enormous: disengagement; loss of creativity and productivity; and sick leave, benefit, and turnover costs. It not only creates dysfunctional workplaces, but it can also impact your events, client relationships, reputation, and bottom line.

Fortunately, there are many proactive, preventative measures that you can take to manage disrespect. With many tools and an action plan, everyone in your workplace can create an effective strategy to prevent, manage and eliminate your workplace nightmare.

Learner Outcomes:

• Outlining the impacts of disrespect on team engagement, performance, and workplace culture.
• Talking it over-improving communication in disrespectful situations.
• Creating solutions - recommendations and action plans for resolution.

1 Clock Hour | Domain I: Marketing

How do you retain, delight and exceed the expectations of your clients when it seems like the bar is always being raised? How do you do this while still getting home on time for your family? And how do you bring your whole team along with you to fuel this exceptional customer experience? It’s actually simpler than it seems. There is one often overlooked yet powerful strategy that every person on this webinar can execute on, regardless of tenure, role or seniority: recognition. Every client you work with needs to feel heard, valued and appreciated (it is a basic human need sadly lacking in our “comparative” society), and you can be the one that demonstrates how important they are in simple yet powerful ways. In this session, you will learn specific proven strategies to hardwire recognition into your customer experience approach to delight current clients, boost loyalty and increase referrals

Learner Outcomes: 

1. Understand the evidence for why recognition elevates the customer and employee experience
2. Strategize how to hardwire recognition further into your client touchpoints (adding in some without a heck of a lot more work)
3. Identify your next steps in creating a recognition centric customer experience in your business or bureau

1 Clock Hour | Domain G: Meeting or Event Design 

Join us for an MPI-moderated conversation with Biran Patel, Vice Chairman of the Asian American Hotel Owner Association, on how hoteliers are creating best practices for reopening and forecasting for the next 12 months. In this session, we will take a look at what associations and companies have been sharing with hoteliers in terms of their event sizes and needs. You will also have the ability to ask your questions regarding what the association is doing to assist hoteliers.

Learning Objectives: 

• Learn what steps hoteliers are taking to keep meetings and events safe.
  
• Discover resources for hoteliers in regards to best practices.
• Understand the booking trends the hotels are seeing for the next 12 months.

1 Clock Hour | Domain E: Human Resources 

Self-care is as important as oxygen. While companies are working hard to stay competitive in today’s fast-paced, overstressed world, and authenticity is valued in the workplace - many employees are burned out, stressed out, and maxed-out. This results in low employee morale, and decreased performance - the opposite of what a thriving, successful business wants. How can one be true and authentic when they are exhausted? We strive to meet workplace goals and demands, at the expense of our own personal wellness. What if we spin this practice on its head?

My own physical and mental well-being first. Place the oxygen mask on myself first.

Why? So I am operating at my fullest potential, and benefitting the bottom line.

By incorporating simple, self-care strategies into our lives, we can slay workplace burnout and rejuvenate our sense of purpose. The simple truth is this: caring for yourself will allow you to show up as your best self at work and at home.

This fast-paced, webinar attendees will be empowered to reignite their self-care practices, allowing them to show up as their authentic selves and contribute to positive workplace culture.

Learner Outcomes: 

• Investigate simple, positive changes to increase your physical and mental health
• Evaluate effective stress management techniques
• Discover simple lifestyle changes to increase your overall wellness and workplace satisfaction

1 Clock Hour | Domain A: Strategic Planning 

What will the “new normal” look like for event sustainability when the COVID-19 pandemic has finally ended? Are the days of buffets and bulk condiments long gone? Join us as we discuss strategies and options for implementing sustainable practices into your events that save money and resources, while still considering our environmental impact. While the future of our industry remains uncertain, there’s no doubt that as event professionals we have an incredible opportunity to work smarter and better than we did before. Sustainability is just the vessel we need to propel us toward a brighter, more resilient future.

• Gain an understanding of event sustainability practices and areas of focus, including venue and accommodation selection, F&B, material procurement, engagement and communication, A/V, and community.
• Identify opportunities to implement sustainable practices into events and adapt previous practices to adhere to new post COVID guidelines.
• Discover new innovations and technologies to propel sustainability forward for the future of our industry.'

1 Clock Hour | Domain D: Financial Management

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. In this session we’ll highlight three key concepts to help you prepare for the upcoming budgeting process.

Learner Outcomes:

• Participants will demonstrate the ability to analyze and understand conditions that may impact their budget.
• Participants will be able to develop and implement budget strategies based on market research and conditions.
• Participants will be able to articulate meeting value based on their budget.

This Webinar is Graciously Sponsored by: