In this highly interactive 90-minute session, we will cover the basics of a harassment-free workplace. After a warm-up round, with table groups reviewing and then "carding" (red-yellow-green) a series of scenarios, we will then spend most of our time applying our knowledge and judgement. We'll work in table groups to assess risk and propose action plans against four case studies involving potential sexual harassment situations in the MPI Chapter environment. We will conclude the session with guidance of how to handle any harassment-related claims.
Welcome to WEC18! Hybrid Event Authority's Steph Pfeilsticker will give you a sneak-preview of what to expect during this three-day virtual experience and teach you how to engage with us.Speaker(s):
Stop planning meetings, start designing experiences" is the continued theme of this event; People gain experience when they have one. WEC18 in Indy is a completely redesigned education and engagement program unlike anything we've done before. In an entirely new design setting, WEC18 will ignite new ideas and connect you with the people you need to meet. With this new format, MPI is taking risks so you don't have to.
PUT A LITTLE PEP IN YOUR STEP
We'll start and end each day together with all-new WEC Pep Rallies. Each morning and afternoon, we'll get you pumped up with activities and inspiration. They'll kick-start your day of education and re-energize you for the evening!
Dustin Garis will challenge you on day 1 (our day of Inspiration) to revolt against the routine and start creating memorable experiences. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people's senses and help you win back their attention.
It is what people wanta Stop planning meetings. Start designing experiences!
Revolt against routine and create memorable experiences
- Dustin Garis
Dustin Garis is presented by: Engage Your Stage
Welcome to the Experience Economy. As the Chinese proverb states, "Hearing something a thousand times is less impactful than experiencing it once." Why then do we spend the bulk of our focus on brand messages instead of brand experiences? There's a shift taking place -- leadership brands (from Coke to Mr. Clean) have stopped talking about their brand, to now focus on experiences that get people to live their brand. This represents the single largest white-space opportunity for brands to grow: real life. Taking your brand off the shelf and out of media, to authentically enrich people's life experiences, generates the highest level of loyalty, advocacy, and sales (with a game-changing 95% lift).Learning Objectives:
Live your brand -- Create a brand experience that makes a profound impact in people's lives.Be a troublemaker -- Make change to uncover the next breakthrough innovationRevolt against routine -- Craft engagements that are memorable (and shareable) for years to come.
See what we have planned for our Inspiration-themed WEC18 Day 1.Speaker(s):
According to a Nielsen report, 32 million people attend a music festival in the U.S. each year. So, it's no surprise that companies and associations are opting for this new approach to reach employees and stakeholders.
Festivals are fun, inspiring and technologically advanced. But, most importantly, they are engaging and immersivea"two things every company strives for when communicating to staff. Are you thinking of ways you can leverage this trend to drive creativity and technology at your meeting or event? Or, does the prospect of the format make your head spin?
Let LEO Events, a global events agency that connects brands to people through powerful moments, show you how it's done. Kevin Brewer, Principal, and Kevin Underwood, SVP, will share tips on integrating this exciting, fresh concept into your business gatherings and eventsa"and, they'll guide you through the dos and don'ts of festival management.
Attendees of this session will walk away with a comprehensive how-to plan for incorporating both technology and festivals into meetings of any size. Outcome one: Technology, the engine running it all. Attendees will learn how to score KPIs and ROI; how to utilize attendee tracking tools for operations as well as for boosting the guest experience; must-do security and logistics measurements; and much more.Outcome two is providing real-life examples and ideas on incorporating the vibe into your event, such as creating engaging, non-traditional presentation and breakout areas to mimic festival performance stages, venues and acts.Outcome three will explore ways to treat your attendees like VIP festival patrons. From constant communication via building custom websites, event apps and social media plans all the way to food and beverage choices and "indulgences" one would experience at a festival.Speaker(s):
Navigating Public Accommodation Laws for a Successful Meeting is a panel discussion where three experienced meeting planners will present information and respond to questions regarding individual state legislation and its impact on the gender reality of restrooms as it pertains to successful meetings. The panelists will present scenarios and solutions for today's environment.Learning Objectives:
Understand how this requirement effects meeting planners.Explore potential scenarios.Implement solutions.
Interviews, takeaways and other WEC18 Day 1-related inspirationSpeaker(s):
Welcome back! Here's what you can expect this afternoon.Speaker(s):
Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their promotional content, see a 5x higher open rate. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, don't you think it's time to learn more about video marketing to promote your next event?Learning Objectives:
Learn how to create a high-quality video with a small budgetUnderstand how to produce content your audience cares aboutIdentify where to post and promote your content
Waste often seems inevitable in the events industry, but following a few simple steps will enable you to dramatically reduce the amount of waste generated by your events. In this session you'll learn the six step process to implementing a waste reduction practice and how to measure your results.Learning Objectives:
Understand the difference between a zero waste event and a zero waste planning processUnderstand the six steps of the zero waste event planning process, including how to calculate the waste diversion rate of an eventBegin considering how the zero waste process can apply to their own events