0.2 CSEP Points | ILEA Core Curriculum: Business Development
1 Clock Hour | Domain I: Marketing

In this presentation, Ross will discuss an experimentation model that can be applied by organizations hoping to achieve success in marketing and productivity. He will offer insight around how managers can create systems and inspire their teams to run experiments more regularly and how experimentation can breakthrough in your marketing efforts.

Learning Outcomes: 

• How to run successful experiments in your career + current role.
• How brands can use experimentation to drive marketing results.
• How to use more ‘risky’ channels to reach broader & better audiences.

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development

1 Clock Hour | Domain G: Meeting or Event Design

This program is designed to help Meeting and Event Professionals provide a safe and supportive climate for all and become better advocates for the trans community. By understanding the needs of this community and being able to advocate and educate others, employees, volunteers, members, and participants can feel safe and welcomed with zero additional costs. Venues, cities, and states are evolving and passing legislation to provide the public with accommodations, and organizations are updating non-discrimination polices to understand gender identity and expression. Now it is your turn.

Learning Outcomes: 

• Increase awareness of the existence of the trans/gender-variant populations.
• Create more association and venue advocates for trans needs.
• Elevate your meetings and events as a leader in serving trans populations.

0.2 CSEP Points | ILEA Core Curriculum: Event Management - Development 
1 Clock Hour | Domain D:  Financial Management

(Also aligned with Venues - Development)

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “Yes” and review variables that help influence a hotels decision to accept your business.

Learning Outcomes: 

• Understand our current marketplace and how it affects a planners’ strategy during negotiations.
• Review key contract clauses and how to defend them to benefit your organizations bottom-line.
• Discuss variables that the hotels consider when reviewing your overall business value.

0.2 CSEP Points | ILEA Core Curriculum: Business Development
1 Clock Hour | Domain E:  Human Resources

In this day and age of high expectations in the business, stress is at an all- time high! People are overwhelmed, overworked, overweight and unhappy. People feel a lack of control when it comes to the work that must get done. What I know for sure is that it is critical for us to take care of ourselves before we can handle anything or anyone else. I am going to share the 5 fundamentals to transforming your health – and provide 5 strategies you can then use to transform your life and transfer all of that into the workplace.

Learning Outcomes:

• Identify the 3 major causes of stress in their life because awareness is the first key to ‘change’.
• Learn the #1 success technique to take back the locus of control in their life so that you can create the business and life of your dreams.
• Implement new habits on a daily basis that will bring joy back to the work they are doing, and the life they are living.

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Pre-Production
1 Clock Hour | Domain A:  Strategic Planning

Ever wonder if your client is happy? Ever wonder if your attendees were happy? Ever wonder what you can do better? Ever wonder what you did great? All these questions can be answered by conducting strategic research. This session will focus on understanding a strategic research process, including how to create strong goals and objectives, how to write effective questions, and the types of research that can be used with different types of events.

Learning Outcomes: 

• Learn how to create strategically aligned goals and objectives.
• Gain exposure to various evaluation methods.
• Gain experience creating two different evaluation instruments (questionnaire and interview form).

0.2 CSEP Points | ILEA Core Curriculum: Creative Services - Pre-Production, Development and Post-Production
1 Clock Hour | Domain I: Marketing

(Additional alignment with Entertainment - Pre-Production, Event Planning - Pre-Production, Food & Beverage - Pre-Production, Event Decor - Pre-Production and Speaker Management - Pre-Production)

A lot of money is being spent on events – attendees are buying access to valuable content, and organizers are paying to enhance attendee experiences. Don’t let a roll of the dice dictate ROI for either party. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for and analytics is a key measurement of success, how can you provide the highest ROI for every event? In this webinar, Mediasite Events’ Scott Davis will walk you through how to leverage the treasure trove of captured video to generate revenue year-round. You’d be surprised at how valuable the videos can be.

Learning Outcomes: 

• Supplement your marketing strategy
• Create continuing education courses
• Use video analytics to plan for your next event and much more

This Session Graciously Sponsored by Sonic Foundry

0.2 CSEP Points | ILEA Core Curriculm: Business Development
1 Clock Hour | Domain D: Financial Management

In this engaging and timely session, Pat Mussieux is going to give you the one and only thing you need to know to GET the edge, KEEP the edge and generate the revenue you want and deserve to succeed in the new economy.

This is the age of ‘info-besity’ and Pat’s philosophy, having taken her own professional service business from zero to just under $1M in less than 6 years, is to keep it SIMPLE! Most business owners are ‘busy, so busy’ but the focus is on the wrong things. It’s a jungle out there when it comes to the competition – you not only want to get the EDGE, but you want to be ahead of the pack and away from the curb. It’s crowded as more and more people are stepping into the world of entrepreneurship………so what makes you stand out in the crowd, in the noise……..and attract ideal customers …….and make the money you deserve so you can live the life you want?

Join Pat in this session and leave with the one simple strategy that will change everything for you ……today!

Learning Outcomes: 

• Understand the 4 barriers that are getting in YOUR way when it comes to having the edge in your business.

• Learn the #1 strategy that will change everything for you, and put you ahead of the pack.

• Feel confident about applying this strategy in your business today.

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain G:  Meeting or Event Design

The industry is abuzz with conversation about designing better experiences, which is a critical component to increasing the value of meetings. The key is to design purposeful experiences so that you deliver ROI to both the participants and the meeting shareholders. While this can seem daunting, a simple and quick tool called “Learn…Feel…Do” can put everyone on the same page in delivering value-driven events. Play with this tool for one of your events as we walk through the how-to’s of getting to a truly WOW event.

Learning Outcomes: 

• Use a simple tool to uncover real value in their meetings
• Hold meaningful discussions with shareholders to get everyone on the same page by defining meeting outcomes
• Produce more tangible experiences that deliver on participant needs and meeting objectives

0.2 CSEP Points | ILEA Core Curriculum: Business Development
1 Clock Hour | Domain E: Human Resources

Reimagine your potential. Build and develop teams through each member’s value and impact versus titles. Building Teams Around Value will provide you with deep insights to lead, communicate and promote growth while learning an efficient, yet powerfully effective approach to more clearly define what you seek and assess what team members bring to the table. You will learn the ValueMapping™ patent-pending process using the ValueEquation™ which will enable you to walk away with tangible applications that can be leveraged immediately.

Learning Outcomes: 

• Attendees will learn how to better build and manage teams through a deeper understanding of the role value and impact play. They will be introduced to the ValueMapping™ process and shown how to use its tools and principles to affect positive change within team culture, efficiency and productivity.

• Attendees will learn an efficient and flexible approach to build team communication. They will be equipped with more authentic and effective words, themes and language to define individual and team value while learning how to leverage the sharing of value for positive outcomes.

• Building Teams Around Value will be supported by worksheets which will allow attendees to identify, analyze, communicate and apply value quickly and efficiently. The highly interactive session will leave participants with easy to apply action steps to immediately leverage learning.

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development 
1 Clock Hour | Domain A: Strategic Planning

(Also aligned with Venues - Development)

Second tier cities can be a superb option for many meeting planners. Depending on the size and needs of your meetings, if you could enhance your meeting and save money, why wouldn’t you want to explore your options?

Meeting planners continue to struggle with doing more and more, and yet shrinking budgets and higher expectations seem to be the norm from both our internal and external clients. Second tier cities may just be the answer to your struggles.

Join us for an informative webinar about the benefits of holding your next meeting in a city that may be that “uncovered gem” of city for your group!

Learning Outcomes:

• Learn how hospitality and convenience are key benefits
• Discuss budget saving options
• Learn how and why second tier cities are motivated to make your meeting successful
• Have you thought of exploring these options?

This Session Graciously Sponsored by: