Strategic Hotel Contracts: Plan & Think Before You Ink

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1Clock Hour | Domain D: Financial Management

Hotel contracts are complicated, but are a must to define responsibilities and make mutual obligations perfectly clear. In
the Strategic Meetings Management (SMM) landscape, hotel contract risk mitigation has become an important metric. In this interactive workshop, attendees will discuss a multitude of topics on methods to negotiate contracts that assure added meeting value, cost savings and risk mitigation, including
dispute resolution.

Learner Outcomes: 

  • Discuss industry trends and variables that impact hotel contract negotiations
  • Review key hotel contract performance clauses and risk reduction and cost containment methods
  • Learn dispute resolutions strategies in the event of non-performance (by either party)
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Counteracting the Cacophony of Miscommunication during the Meeting Planning Process

0.2 CSEP Points | ILEA Business Development
1 Clock Hour |  Domain A: Strategic Planning

In the meeting and event planning world, ineffective communications can obstruct information, hinder collaboration and negatively impact the overall success of an event. In this highly interactive, high-energy presentation, Jan Spence will use her vast knowledge helping companies and individuals take their teamwork, listening, and communication skills to the next level by sharing tips on how to set established protocols and clear processes of communication with colleagues, clients and vendors, thus increasing overall productivity and ensuring the success of the event. By the end of the session, participants will have the necessary tools they can implement immediately to successfully navigate the varying and unique needs of today’s event planning world.

Learner Outcomes:

  • Implement tools and techniques to create synergy when communicating.
  • Create more productive interactions with colleagues, clients and vendors to increase overall satisfaction levels.
  • Understand ways to be more succinct and minimize wasted time.
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The Science of Audience Engagement

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain G: Meeting or Event Design

Creating engaging meeting experiences can be a challenging prospect for meeting professionals, but science is here to help. Learn what happens in the brain when people tune and in pay attention, and why people tune out at your meetings and events.

Learner Outcomes: 

  • Discover how to use the science of audience engagement as a meeting professional.
  • Gain practical tips to engage attendees by using multiple senses.
  • Understand the role of interactivity and how it can help gain and keep people's attention.

This Session Graciously Sponsored by Philadelphia Convention & Visitors Bureau

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The Decision to Attend

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1  Clock Hour | Domain A: Strategic Planning

Attendees are consumers; discerning travelers who may choose to attend conventions and exhibitions—or not. That’s why the mutual goal of both meeting/exhibition professionals and DMOs is generating positive word-of-mouth: repeat bookings and increased attendance. Discover insights from the second Decision to Attend Study, and how it could dramatically impact the way you design and market your meetings and events.

Learner Outcomes:

  • Discover the Top 3 drivers of attendance to meetings and events globally.
  • Learn how people decide whether or not they will come next year and recommend the event to their peers.
  • Learn how treating your participants like your clients could increase your attendance and drive business value for your organization.

This Session Graciously Sponsored by Philadelphia Convention & Visitors Bureau

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Flair for the Dramatic: Your Intro to Stage Management

0.2 CSEP Points | ILEA Core Curriculum: Technical Production
1 Clock Hour | Domain G: Meeting Design

From the apron to the fly gallery, discover the amazing world of the theater, and how it mimics the production elements of live event design. Learn the terminology your audiovisual and stage management professionals use and how you can better design your main stage experiences. Discover how stage elements, lighting equipment, sound engineering--even props--can impact your meetings and events.

Learner Outcomes:

  • Understand the key terminology, players, roles and skills involved in producing an event in a theater or in a stage-based environment.
  • Discover the basics behind light, sound and properties management and design and how that could affect your meetings and events.
  • Learn how to effectively communicate, coordinate and even consult with the technical crew that manages your events.
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Breaking Barriers: Budget & Cost Savings Strategies

0.2 CSEP Points |  ILEA Core Curriculum: Event Planning - Development 
1 Clock Hour | Domain A: Strategic Planning

The combination of the great recession and the Strategic Meetings Management (SMM) initiative have increased senior management's expectations for improved planner productivity, meeting value and ROI. Although SMM delivers an umbrella of measurable benefits, cost savings remains a high priority for corporate and association planning teams. In the meeting budget and cost savings strategies webinar, review specific methods to generate real cost savings, including metrics to define and measure results.

Learner Outcomes:
  • Understand industry issues and trends that impact value based negotiations.
  • Review key cost savings strategies, including room rates, concessions, F & B and audio visual and internet / technology support services.
  • Learn methods to create value formulas and metrics to define, measure and report success. 

This Session Graciously Sponsored by Great Wolf Lodge

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Your Key to Designing Successful Business Events

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain G: Meeting or Event Design

Meeting design is a hot topic; it’s an effective way to make any event or meeting more meaningful and valuable. In most meetings, the focus and budget lie mainly on logistics. Little attention is given to improve content and format to align with the objectives and create meaningful experiences for participants. Discover how you can integrate logistics, content and format to drive business results and impactful experiences.

Learner Objectives:

  • Understand why meeting design revolutionizes the meeting industry.
  • Learn about all the basic elements of Meetovation and how to create more valuable and meaningful meetings and events.
  • Learn about the Meeting Design Game, a tool to design better meetings.
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Risk Management: Band-Aids to Bad Guys

0.2 CSEP Points | ILEA Core Curriculum: Venue - Development
1 Clock Hour |  Domain C: Risk Management

Acts of violence seem to happen more often today than in years past, and in more vulnerable places, especially where people gather. Could the location or venue of your next meeting be a target? What are you doing to make your conferences and meeting safer and more secure? Are you doing it the right way? Join Alan Kleinfeld, meeting planner and law enforcement officer, and learn what questions to ask in order to keep your attendees and your staff from harm’s way. From Band-Aids to bad guys, get an idea of the scope of planning it takes and why you need a public safety mindset from the minute you begin to plan your event.

Learner Outcomes:

  • Learn the questions to ask to keep your attendees and staff safe.
  • Understand risk from a law enforcement perspective.
  • Ultimately, discover key steps to keep your meeting risk-adverse.

This Session Graciously Sponsored by Marriott

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