Credits: None available.
1 Clock Hour | Domain A: Strategic Planning
The best companies in the world don’t assume that they know their clients and their needs…they focus on data-driven decisions instead of assumptions. They know that data is not based on instincts, it is based on facts, hard numbers, and intelligence to make strategic decisions. The hospitality industry is all about experiences and emotions, but to reach to the desired results and impact, we need to use data that leads to insights; those insights should turn into decisions and actions to improve the experience, business goals, and competitiveness.
Credits: None available.
1 Clock Hour | Domain F: Stakeholder Management
Too many smart people are making bad decisions. Just pick one of the recent headlines in which a company launched a wildly insensitive ad and then had to apologize for their carelessness. Or how the technology designed with an algorithmic bias didn’t work for women and people of color. These embarrassing head-smacker situations could have been avoided with a blend of inclusion and design thinking. We often rely solely on our own perspectives, or those within our social circles, to inform how we serve our customers. What happens when the customers we serve don’t look or think like us? How do you genuinely uncover their needs and empathize with them? Join Melissa Majors, CEO of The Innovators Muse, for a pain-free examination of common challenges and the tactics you can use to fuel better decisions with design thinking and inclusion. Session sponsored by Greater Ft. Lauderdale Convention & Visitors Bureau.
Credits: None available.
Not for Clock Hour Credit
Whether you are a new or longtime member, you are invited to MPI and MPIF Business Update to have an open and candid discussion about the current state and future of MPI, the foundation, and our industry. During this interactive session, attendees will have the opportunity to converse directly with Paul Van Deventer, MPI President & CEO; Steve O’Malley, Chair of the MPI International Board of Directors; Carole McKellar, Chair of the MPI Global Board of Trustees. In addition, you will have the opportunity to interact with members of MPI staff to discuss such topics as chapter website migration, advertising sales, volunteer opportunities, offerings of the Academy, etc. Bring your questions and don’t miss out on what promises to be a lively discussion!
Credits: None available.
1 Clock Hour | Domain G: Meeting or Event Design
In today’s technology-saturated world, delivering powerful, thought-provoking experiences is an ongoing challenge. In order to provide what your audiences want, first step back and understand what they truly need. We can take some cues from famed psychologist Abraham Maslow, who envisioned people’s needs in the shape of a pyramid. According to Maslow, basic needs, such as hunger and thirst, must be met before higher-level needs, such as love and friendship, can be fulfilled. As event planners and show managers, Maslow offers us an important reminder: We must meet attendees’ most basic needs first, and only then can we engage them with deeper experiences. By using Maslow’s framework to pinpoint and satisfy your attendees’ needs, you can prioritize the activities that will deliver the best results as you strive to hit your event and business goals.
Credits: None available.
1 Clock Hour | Domain I: Marketing
Live events are uniquely positioned to cultivate trust, business exchange and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts. This short course was designed with content curated from MPI’s Event Marketing Certificate Programme. Educational Session sponsored by Caesars.
Credits: None available.
1 Clock Hour | Domain A: Strategic Planning
This session will help clarify the confusion when HealthCare Professionals (HCPs) are attending meetings. You will examine the buying cycle and operation of these regulated HCP meetings through the lens of the corporate buyer and compliance officer. The appropriateness of venues and destination for compliant regulated meetings will be discussed. You will explore the expectations of meeting planners during the buying cycle and will wrap up with a deep dive into the requirements for successfully operating HCP meetings. Attend this session if you are a hotelier, venue operator, agency planner, DMO or DMC to gain deeper insights into selling and operating HCP meetings.
Credits: None available.
Not for Clock Hour Credit
Take a trip to the forest with tall evergreen trees and a huge sky. Beyond the trees is an amazing river. Its purpose is clear and release energies that are blocking you from your full potential and the highest expression of yourself. Take this trip of clearing negativity, self-doubt, and worry as you enjoy the vibrational nourishment.