2017 World Education Congress

Jun 20, 2017 ‐ Jun 22, 2017


Stop planning meetings. Start designing experiences.


The very core of what you do is changing, and the change is clear: people don’t want to attend meetings or events. They want to have experiences. MPI’s #WEC17 in Las Vegas will offer diverse and dynamic education that will show you how to design unique, unforgettable experiences that capture the imaginations of diverse audiences and rally them to connect, learn and interact.

Join more than 2,000 global event professionals and learn what's trending, what's changing and what you need to do to keep up with both

Standard: $99.00
Essential: $99.00
Preferred: $99.00
Premier: $0.00

Sessions

Opening General Session: Stop Planning Meetings, Start Designing Experiences

Jun 19, 2017 6:30pm ‐ Jun 19, 2017 8:00pm

Credits: None available.

From the Expression Economy To The Experience Economy

Presented by: Speakers' Spotlight

The battle is on. But it’s not for budget. It’s for time. Between ridiculously low costs of production, massive distribution, and people’s desire to create and consume the stuff they absolutely love, the Expression Economy has created a new reality: you’re competing for time. Worse, you’re not just competing against email distractions, travel schedules, and over-stuffed calendars, you’re competing against the Internet. And the Internet is winning.
Congratulations. You’re in the Expression Economy, where everyone is just one swipe away from something more interesting, more relevant, and more compelling than the Q4 sales forecast you’ve been tasked with. The answer? Don’t just defend. Go on the offensive. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people’s senses and help you win back their attention.
This high energy, humorous, and informative session will not only help you understand why you

need to do it, it’ll show you how. As a former stand-up comedian, Ron Tite knows the power and potential of capturing a crowd in a face to face environment. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.


Design Thinking at Work: How to Cultivate Creativity and Entrepreneurship

Presented by: The Lavin Agency Speakers Bureau

How do you distill a problem into a creative solution? Embrace design thinking? Empower your team? Pinpoint where your skill set and passion converge? Enter Sarah Prevette, serial entrepreneur, investor, and founder of Future Design School. In this talk, Prevette shares her ultimate credo and how it can change your business: Creativity as a skill set; entrepreneurship as a philosophy. Innovation can be taught, she says, as long as you embrace the mentality and deftness of the entrepreneur. Her keynotes and workshops are a hands-on exercise in identifying your organization’s problems and finding effective, out-of-the-box solutions that you can implement tomorrow.

A Conversation with Bruce Mau on What It Really Takes to Stop Planning Meetings and Start Designing Experiences

Design has changed the way we interact with the world. From hand-held smart products to large-scale systems and networks, designers have envisioned a brave new world of connectivity and autonomy. Renowned designer and thinker Bruce Mau talks about the role of design, and describes how one might engineer a sustainable, creative life. He discusses how 5-senses design can be used to elevate the live event experience, enhancing the marketing impact that exhibitions can have in today’s business environment.

Our new world faces many profound challenges, but there are extraordinary new forces aligning around these great challenges. As Bruce Mau notes, “Massive change is not about the world of design — it’s about the design of the world.”


Beyond Performance, Living in Flow

In today's fast paced world is it possible to be successful without hard work, driving ambition and exacting plans? Those of us who study flow states understand that success can be accomplished through effortless spontaneity by creating a feeling of joy, vitality, aliveness, and present moment awareness.

Deepak Chopra will lead you to an understanding of how the universe functions with spontaneity, creativity and how you can harness that power in your own life through being present and without resistance in every moment.

Learning Objective:

  • Participants will have an understanding of how the universe functions with spontaneity, creativity and how to harness that power in his/her own life through being present and without resistance in every moment.

Musical Interludes

SongDivision is bringing our world-class team of musicians and facilitators to WEC and has designed an experience just for you. More than a house band, we have created a musical journey for you to enjoy throughout your time in Vegas.

Speaker(s):
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

#WEC17 Behind the Scenes#WEC17 Behind the Scenes

Preview Available

#WEC17 Behind the Scenes

Jun 20, 2017 11:08am ‐ Jun 20, 2017 11:15am

Credits: None available.

Moderator(s):
  • Stephanie Pfeilsticker, CMP, CMM, DES, HMCC, MBA, Chief Hybrid Strategist and Founder, Hybrid Events Authority, LLC
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Masterclass: From the Expression Economy to the Experience Economy – Start Winning the Battle for Time, Start Designing Experiences!

Jun 20, 2017 11:15am ‐ Jun 20, 2017 12:15pm

Credits: None available.

Take a deep dive into the Experience Economy with Opening General Session keynote speaker Ron Tite. The battle is on. But it’s not for budget. It’s for time. So, go on the offensive. Design experiences that capture their senses and help you win their attention. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.

Learner Outcomes:

  • Learn how personal reinvention will lead to original thinking and more creative experiences.
  • Learn how anti-establishment thinking can lead to disruption and leadership in the industry.
  • Learn why there’s nothing people like better than the sound of their own name allowing participants to create customized individual experiences.

Speaker(s):
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Visibility Wins: How to Attract the Best Customers and Create an Army of Raving Fans

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.

Learner Outcomes:

  • How to discover, reveal or craft meaningful competitive advantages.
  • How to move beyond mere competency and create a visible chasm between yourself and competitors.
  • How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.

Speaker(s):
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Assumptions and Anarchy: The Mind of the Third Party Planner

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

Assumptions and anarchy loiters in the mind of the third-party planner. At least, that’s what a hotelier will say. This is a light-hearted look at the control issues, big egos, and demanding clients that comes with working with third-party planners, and a fun, interactive and intrinsic insight to their minds.

Learner Outcomes:

  • Validate and enhance your current short-term sales protocols and techniques
  • Crucial time-savings tips and enhancement of communication skill-sets
  • Learn the value of forethought in pursuing short-term RFP's

Speaker(s):
  • Dirk Smith, , President, Sports Destination Network, Inc
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Using Analytics and Automation Tools to Improve Events

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.

Learner Outcomes:

  • See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
  • Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
  • Receive numerous links, ideas and tools that will assist in understanding these issues.

Speaker(s):
  • Corbin Ball, CMP CSP, DES, MS, President , Corbin Ball Associates
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

SpaceRace: Design Your Learning Environment

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

Race to create your EduLab learning environment using a motely mix of common, cultural and outside-the-box elements that start you thinking about how you design unique experiences for your participants. Network with your friends, partners and peers as you consider how your delegates could create their own laboratory of learning.

Learner Outcomes:

  • Use a variety of props and décor elements to design a unique EduLab learning space that will be utilized throughout the EMEC 2017 event.
  • Consider how different designs affect the learning experience for your delegates and participants.
  • Participate in the SpaceRace, and consider how you might utilize it to similar effect at your meetings and events.

Speaker(s):
  • Jessie States, CMM, Head of Meeting Innovation, Meeting Professionals International
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Visioneering the Meeting Room of the Future

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

The way people interact has changed, a lot! This includes their interactions at meetings and events. Consider findings from recent global research into meeting surroundings; not only the rooms themselves, but also the spaces where delegates congregate, network and socialize.

Learner Outcomes:

  • Learn how meeting spaces are evolving to adopt to the new collaborative style of learning delivery that exists today.
  • Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
  • Consider the different venues types and non-traditional room layouts that help foster connections between the presenter and among delegates.

Speaker(s):
  • Mark Cooper, CEO, International Association of Conference Centres (IACC)
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Why Your Conference Must Create 21st Century 4D Experiences

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

Too many conference experiences lack depth and authenticity. Rather than meaningful exchanges, they deliver unrelated, amusement park-type thrills that quickly evaporate. Instead of focusing on superficial “wow,” learn how to design and foster four deep (4D) experiences: deep learning, deep play, deep reflection and deep connections.

Learner Outcomes:

  • Compare and contrast their current conference experiences to 21st Century 4D experiences.
  • Identify the four components of authentic 4D experiences.
  • Discuss how and why to implement 4D experiences.

Speaker(s):
  • Jeff Hurt, DES, Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99

Transportation Best PracticesTransportation Best Practices

Preview Available

Transportation Best Practices

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

Discuss the process for procuring and and qualifying companies to provide meeting and event transportation. Also, discuss current technology options and the impact of "disruptive technologies" on the duty of care for the meetings and events industry.

Learner Outcomes:

  • Learn where to begin researching when selecting a qualified meeting and event transportation company.
  • Learn about what technologies are currently available to assist with meeting and event transportation.
  • Learn what questions to ask to determine the ability of a transportation company to provide excellent service for your meeting or event.

Speaker(s):
Standard: $34.99
Premier: $24.99
Preferred: $24.99
Essential: $24.99