Virtual Event Education Package


MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to designing and executing virtual and hybrid events. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $49.99

Sessions

Ready to get back on the road? Get your company there faster with hybrid meeting solutions | 01.15.2021

Jan 15, 2021 11:00am ‐ Jan 15, 2021 12:00pm

Identification: 01152021

1 Clock Hour | Domain G: Meeting or Event Design

Before 2020, meetings and conferences were in-person events. Yes, there were a few you could “watch” after the fact, but nothing compared to the in-person experience. This is still true however, with COVID still ever-present, our push to get back to the way it was is coming up short. We need to be ready for the future of meetings and conferences. That means hybrids. Hybrids will allow companies and organizations to plan in-person meetings providing a viable option for those that are not comfortable traveling to the meeting destination. Meetings and conferences will need to become a dynamic experience for those on-site and those tuning in remotely. For planners, this adds many new levels of complexity to your planning process. Can my standard meeting format work? What needs to change? What should I watch out for? What are the secrets to a successful hybrid meeting? What are the watch-outs? Join us as we explore and contrast the traditional, old-school hybrid (pre-COVID) and what must happen now to keep everyone engaged and offer a unique and valuable experience to all your attendees regardless of location. This session is specifically designed for meeting planners who plan corporate meetings and conferences and foresee hybrids in the future of their meeting structure. This session will provide tips, general information, and examples of how you can take your meetings and conferences hybrid.

Learner Outcomes:

1. Understand the basics of hybrid meetings

2. Understand the fundamentals of planning a hybrid meeting

3. Learn best practices

Event Cost

  • Non-Members: $9.99
  • Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

WEC Grapevine: How We Did It - Pandemic Meetings Considerations & Lessons Learned | 12.18.20

Dec 18, 2020 11:00am ‐ Dec 18, 2020 12:00pm

Identification: 12182020

This webinar is graciously sponsored by Mohegan Sun 

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1 Clock Hour | Domain G: Meeting and Event Design

In November 2020, MPI delivered an industry-leading hybrid event in-person at the Gaylord Texan in the heart of Grapevine, Texas, and live online to a global audience representing 17 countries. With more than 600 onsite and 1,200 digital participants, MPI’s lofty mission—to execute a safe, engaging experience for all attendees that delivered on its theme—Reunite for Recovery. Join MPI for this deep-dive conversation about the strategy and execution of the World Education Congress Grapevine from early critical choices to duty of care to the realities of hybrid. These hard lessons well learned to provide a pathway for meetings and events moving forward and a blueprint for our industry’s recovery.

Learner Objectives

  • Discover best practices for duty of care and participant health and safety during a pandemic.
  • Discuss critical considerations for creating hybrid experiences that connect people across borders.
  • Learn key lessons learned by MPI for designing experiences that bring people together—at six feet

Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: Free

WEC Grapevine 2020 | Digital Experience: Case Study: WEC, The Journey from Live Event to Virtual Hybrid Conference

Nov 6, 2020 10:30am ‐ Nov 6, 2020 11:30am

Identification: WECGV110604

The planning for WEC 2020 was in the home stretch until COVID-19 derailed everything. When MPI’s leadership made the decision to postpone WEC to November, the WEC planning group had to throw out years of traditional event planning best practices and not only start from scratch but transition a highly interactive live event into a hybrid conference. Kevin Iwamoto, GLP, GTP and Melinda L. Burdette, CMP, CMM, HMCC, Director, Events for MPI discuss what happened and how MPI pivoted to re-create WEC 2020 in a pandemic world.

Speaker(s):

WEC Grapevine 2020 | Digital Experience: Welcome to 2030: Your Hybrid Event Life

Nov 6, 2020 9:15am ‐ Nov 6, 2020 10:15am

Identification: WECGV110603

For over a decade, the industry has been content to be "in-person first", despite having bullet-proof solutions for live streaming and remote audience engagement. Then COVID-19 happened, and we were forced to take our events completely online, all at once. And what did we see? Increased attendee counts more diverse and worldwide engagement, hundreds of new streaming providers, and for some even a bump in membership and revenue. There is no question in-person events will always have a future, but now that both planners and attendees have had a taste of the power of online events, how can we move forward? The future is hybrid. Learn how modern events will incorporate two distinct audiences, online and in-person, and how to build unique, engaging experiences for both.

Speaker(s):

New Hybrid Strategies: Producing, Streaming, and Selling Access to Live Event Content in a Post-Covid World 09.30.20

Sep 30, 2020 11:00am ‐ Sep 30, 2020 12:00pm

Identification: 09302020

1 Clock Hour | Domain G: Meeting or Event Design

Hybrid events have been around for almost 2 decades, but they have recently vanished due to Covid-19's decimation of the live event industry. The general consensus is that when live events come back (and they will!), Hybrid events will be the norm. But what will the next generation of hybrid events look like, what will be the best approach for producing them, and what steps should event organizers take in simultaneously engaging both physical and virtual audiences in the ever-changing event landscape?

Learner Outcomes:

1. In order to engage both audiences - virtual and physical - event organizers will learn techniques for designing programs with global appeal.

2. Learners will gain knowledge about cost ramifications for catering to 2 audiences, and they will receive tips for selling access to hybrid events while maximizing efficiencies.

3. Learners will gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world.

Event Cost

  • Non-Members: $9.99
  • Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Coronavirus Dialogue Series: Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy

Aug 18, 2020 11:00am ‐ Aug 18, 2020 12:00pm

Identification: 08182020

1 Clock Hour | Domain A: Strategic Planning 

As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.

Learner Outcomes: 

  • Recognize the key players and decision makers in their organization’s approach to virtual events.
  • Identify they key strengths that planners bring to virtual event planning.
  • Discuss opportunities to advocate for an ongoing role in the association’s virtual event strategy.
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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events

Aug 4, 2020 11:00am ‐ Aug 5, 2020 12:00pm

Identification: 08042020

1 Clock Hour | Domain I: Marketing

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

  • Understand the eight essential planning steps of event marketing
  • Learn engagement strategies for virtual and hybrid events
  • Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution

This webinar is graciously sponsored by:

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Speaker(s):
Standard: Free
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Coronavirus Dialogue Series Webinar: The Data-Driven Virtual Event: How to Use Data to Create Better Digital Experiences 06.09.2020

Jun 9, 2020 11:00am ‐ Jun 9, 2020 12:00pm

Identification: 06092020

1 Clock Hour | Domain G: Meeting or Event Design

Are you still waiting for the Data Fairy to deliver actionable insights to improve your virtual events? In this session, learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward—we’ll show you simple ticks and tricks to get the insights you need.

Learning Outcomes: 

  • Identify the most important KPIs for virtual events 
  • Strategies for analyzing your data to discover useful insights
  • Data visualization tactics to communicate your findings
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Coronavirus Dialogue Series: How to Create & Execute Virtual Meetings & Events

Jun 2, 2020 11:00am ‐ Jun 2, 2020 12:00pm

Identification: 06022020

1 Clock Hour | Domain G: Meeting or Event Design

Humans need interaction and rely on virtual tools when meeting in person is not an option. Although live, in person, face to face events are preferred, COVID19 has forced the meetings industry to engage and interact through screens . We can embrace this time of increased virtual experiences as both a challenge and an opportunity to learn, as the industry is fast growing in virtual capabilities moving through and post-COVID19. Are you unsure of where to start to produce a virtual meeting? Do you wonder how to make the most of human interaction in these virtual methods? Are you wondering what types of roles are necessary to produce virtual meetings and events?

Learning Outcomes:

  • Identify approachable actions, define key roles, and apply fundamentals to begin producing virtual events on their own.
  • Determine steps to discovering and selecting a virtual platform to meet the goals and objectives of the event.
  • Understand how to strategically design a virtual event with all stakeholders in consideration in order to maximize success.

This Session Graciously Sponsored by: 

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Speaker(s):
  • Mandy Brown, Lecturer, San Diego State University L. Robert Payne School of Hospitality & Tourism Management
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Coronavirus Dialogue Series: No Time Like the Present…Taking your meetings Virtual

May 28, 2020 11:00am ‐ May 28, 2020 12:00pm

Identification: 05282020

1 Clock Hour | Domain G: Meeting & Event Design

Virtual meetings have been a fundamental anchor in corporate communications and assembly. Not just in times of crisis. Now is a better time than ever to explore how virtual meeting elements can BE your meeting or enhance your meeting.

For most of human history, communication was direct and in-person. We have evolved to place our innate trust in human voices and immediate contact; therefore, for building a team or aligning your organization there is only one approach that leverages all those human factors: a face-to-face meeting. While live events and personal contact remain the gold standard for compelling and impactful experiences, the circumstances of modern business and budget concerns may prompt alternative choices.

Advances in telecommunications and technology bring new options for collaboration, and we have the opportunity to think differently about how, and where, we bring people together to realize your business objectives.

During this session we explore the fundamentals of planning and delivering a live virtual meeting. We provide specific tools to help planners and event professionals assess their current needs, determine the best technology, and explore the most effective creative and production.

By attending this session you will ... 

  1. Gain practical hands-on tools that can be used right away
  2. Explore the basics, and beyond, of Virtual Meetings to bring everyone up to speed
  3. Deliver content that will appeal to the entire membership (meeting planners, venue partners, production partners)
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99
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