Strategic Planning Education


MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to strategic meetings management and strategy. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Choosing Green Hotels and Venues

Jan 1, 2011 12:00pm ‐ Jan 1, 2011 1:00pm

Identification: CSR01

1 Clock Hour | Domain H: Site Management 

Discover what to look for when searching for the most sustainable option for your meeting/event. Learn about innovations in sustainable meetings and identify and learn the right questions to ask. Learn how hotels & venues can help you align with CSR strategy and provide measurements to demonstrate a better impact on the environment. Join Intercontinental Hotels Group, sponsor of the MPI CSR programme, who will share details of their environmental programme Green Engage , including a real life case study of how Green Engage is brought to life in meeting planning and execution.

Learning Objectives:

  • Learn how to make informed choices when comparing venues and accommodation on sustainability merits.
  • Discover how a planner/supplier partnership can boost your success and meet organizational commitments to Corporate Social Responsibility.
  • Appreciate through a case study analysis how easy sustainability can be when partnering with the right vendor.
custom image

Speaker(s):
Premier: $0.00
Essential: $0.00
Preferred: $0.00
Standard: $9.99

The Neuroscience of Effective Events

Jan 1, 2011 12:00pm ‐ Jan 1, 2011 1:00pm

Identification: ME05

1 Clock Hour | Domain A: Strategic Planning

In order to create an effective event strategy you go past generic demographic knowledge and truly understand your audience and how they think, learn and socialize.

Learning Objectives:

  • Create a baseline understanding of the human brain and biology that impact and affect our work as event professionals
  • Applying social and neuroscience principals to increase effectiveness of social networking, information transfer, and motivating and inspiring attendees
custom image

Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Using Business Intelligence to Deliver Strategic Meetings Management

Jun 12, 2016 12:00am ‐ Jun 12, 2016 12:00am

Identification: 21

Strategic Domain: Strategic Planning

Organizations are taking a closer look at their marketing budgets, especially the significant portion that is allocated to meetings and events. This increased focus on “value and accountability” has placed a higher emphasis on tracking the right data, managing the meeting spend, and providing reports clearly showing the ROI.

Learning Objectives:

  • Recognize business intelligence that becomes available at each step of the planning process.
  • Implement methods to assess data and leverage your spend to maximize meeting value, cost savings, risk reduction, and ROI.
  • Automate workflow and streamline processes and procedures.

Speaker(s):
Standard: Free
Members: $0.00

Improve On-stage Activities to Improve Meeting ROI

Jun 13, 2016 12:00am ‐ Jun 13, 2016 12:00am

Identification: 35

Strategic Domain: Meeting and Event Design

You may be considering spending budget dollars on a keynote speaker for your event, but be cautious as there are hidden risks. In this session you will explore the risks and mitigation strategies of hiring a speaker including making sure your internal speakers are properly prepared for the event.

Learning Objectives:

  • Identify and mitigate the risks of hiring a keynote speaker.
  • Use the five-step process for creating content rich events.
  • Develop your in-house speakers to deliver high value events.

Speaker(s):
Standard: Free
Members: $0.00

How to Make Tradeshows Work for Your Business

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Identification: EMEC04

1 Clock Hour | Domain A: Strategic Planning

Tradeshows are sometimes a controversial event format. Building a presence requires a significant investment and corporate event managers struggle to show the value and ROI from them. The “coldness” of the leads generated and the variety of contacts made are not always relevant for the business. Dissolved corporate presence, PR difficulties and the reduced brand showcase and meeting space are some of the concerns that are common when deciding on tradeshow participation.

In this session we will provide corporate event managers with tips, based on experience, to tackle these issues. Congress center and tradeshow managers will also benefit from this session by learning the expectations of potential exhibitors in order to craft offers and tools that are attractive in an event sales process.

Learning Objectives:

  • Identify the most common pain points around tradeshow decision making.
  • Define an implement a successful tradeshow strategy. Learn elements of a “tradeshow culture” and how to incorporate them on the event portfolio, including Communication tools and campaign management techniques, as well as measurement strategies.
  • How to manage exhibitor expectations and value added offerings.
custom image

Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Using Analytics and Automation Tools to Improve Events

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Identification: 6416

1 Clock Hour | Domain A: Strategic Planning 

New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.

Learner Outcomes:

  • See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
  • Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
  • Receive numerous links, ideas and tools that will assist in understanding these issues.
custom image

Speaker(s):
  • Corbin Ball, CMP CSP, DES, MS, President , Corbin Ball Associates
Standard: Free
Members: $0.00

Strategic Collaboration; How To Become A Trusted Advisor

Jun 21, 2017 3:15pm ‐ Jun 21, 2017 4:15pm

Identification: 6493

1 Clock Hours | Domain E: Human Resources 

One of the greatest challenges meeting planners face is getting everyone both internally and externally aligned and working together in a way that is effective. Unfortunately, you can’t just tell people to work together better and expect them to be able to do it. In this session, CEO/Founder of Banding People Together, the world’s leading collaborative strategy organization, will expand your thinking around how to amplify your voice as a trusted advisor so you can help meeting owners co-create a meeting experience that measurably impacts the business.

Learner Outcomes:

  • A framework for collaborating more strategically.
  • The importance of the discovery process.
  • How to leverage your assets and liabilities based on how your brain is wired.
custom image

Speaker(s):
Standard: Free
Members: $0.00

Real Talk: The Pros and Cons of Outsourcing Services

Aug 15, 2017 11:00am ‐ Aug 15, 2017 12:00pm

Identification: 08152017

1 Clock Hour | Domain A: Strategic Planning

How beneficial is outsourcing event services really to an organization? What challenges do organizations face when implementing an outsourcing strategy? Discuss the benefits and challenges of outsourcing meetings and event services or implanting event professionals within an organization.

Learner Outcomes:

  • Discover the benefits of, and challenges to, outsourcing and implanting models.
  • Learn common internal roadblocks and strategies to overcome these.
  • Understand strategic planning for a corporate events team and what success looks like.

About Grass Roots:

Passionate about inspiring people, the Grass Roots Group connects brands and people, through services such as Experience and Insight, Motivation, Rewards, Benefits, Promotions and Meetings and Events. Founded in the UK in 1980, the Group has 12 offices throughout the world and has provided services in over 100 countries. Grass Roots Group companies have over 20,000 total clients, including one-third of the Financial Times Stock Exchange 100.

custom image

Speaker(s):
  • Howard Givner, Managing Director, Head of Americas, Grass Roots Meetings & Events
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

ROE, ROO, ROI: Reports that Work

Aug 17, 2017 11:00am ‐ Aug 17, 2017 12:00pm

Identification: 08172017

1 Clock Hour | Domain A: Strategic Planning

Gain an overall understanding of how to organize the reports you create from your event survey results, including those that show return on experience (ROE), return on objective (ROO) and return on investment (ROI). Discover explanations and examples of how key report findings can be analyzed to enable you to better understand meeting effectiveness. Learn how the Meeting Effectiveness Index (MEI) can measure a meeting’s power and track it over time.

Learner Outcomes:

  • Understand the key elements required for ROE, ROO and ROI reporting.
  • Learn how to examine research reports for each of these methods and analyze/interpret the data findings to better understand the drivers and influences that affect a meeting’s performance.
  • Discover how to plan strategic actions for improving a meeting’s performance against its stated goals.

This Session Graciously Sponsored by MeetingMetrics

custom image

Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Meetings Measurement: Post-Event Research

Sep 28, 2017 11:00pm ‐ Sep 28, 2017 1:00pm

Identification: 09282017

1 Clock Hour | Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

  • Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
  • Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
  • Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.

*Audio lapses and returns mid session.

This Session Graciously Sponsored by MeetingMetrics

custom image

Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99
Print Certificate
Completed on: token-completed_on
Print Transcript
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
rendered in: 
* - Indicates answer is required.
token-content

token-speaker-name
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content
token-index
token-content