Experience Design Education Collection


MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to experiential design. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Cities, Experiences and Social Innovation

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Identification: EMEC03

1 Clock Hour | Domain A: Strategic Planning

By 2035, nearly 70% of the population will live in urban areas. In this session, explore how you can be a part of solutions to urban challenges. See how you, as a meeting and event professional, can create purpose, inspire and redefine the way we interact, be it as a tourist, conference attendee, or individual.

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Opening General Session: Stop Planning Meetings, Start Designing Experiences

Jun 19, 2017 6:30pm ‐ Jun 19, 2017 8:00pm

Identification: 6372

1.5 Clock Hours | Domain G: Meeting or Event Design 

From the Expression Economy To The Experience Economy

Presented by: Speakers' Spotlight

The battle is on. But it’s not for budget. It’s for time. Between ridiculously low costs of production, massive distribution, and people’s desire to create and consume the stuff they absolutely love, the Expression Economy has created a new reality: you’re competing for time. Worse, you’re not just competing against email distractions, travel schedules, and over-stuffed calendars, you’re competing against the Internet. And the Internet is winning.
Congratulations. You’re in the Expression Economy, where everyone is just one swipe away from something more interesting, more relevant, and more compelling than the Q4 sales forecast you’ve been tasked with. The answer? Don’t just defend. Go on the offensive. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people’s senses and help you win back their attention.
This high energy, humorous, and informative session will not only help you understand why you

need to do it, it’ll show you how. As a former stand-up comedian, Ron Tite knows the power and potential of capturing a crowd in a face to face environment. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.


Design Thinking at Work: How to Cultivate Creativity and Entrepreneurship

Presented by: The Lavin Agency Speakers Bureau

How do you distill a problem into a creative solution? Embrace design thinking? Empower your team? Pinpoint where your skill set and passion converge? Enter Sarah Prevette, serial entrepreneur, investor, and founder of Future Design School. In this talk, Prevette shares her ultimate credo and how it can change your business: Creativity as a skill set; entrepreneurship as a philosophy. Innovation can be taught, she says, as long as you embrace the mentality and deftness of the entrepreneur. Her keynotes and workshops are a hands-on exercise in identifying your organization’s problems and finding effective, out-of-the-box solutions that you can implement tomorrow.

A Conversation with Bruce Mau on What It Really Takes to Stop Planning Meetings and Start Designing Experiences

Design has changed the way we interact with the world. From hand-held smart products to large-scale systems and networks, designers have envisioned a brave new world of connectivity and autonomy. Renowned designer and thinker Bruce Mau talks about the role of design, and describes how one might engineer a sustainable, creative life. He discusses how 5-senses design can be used to elevate the live event experience, enhancing the marketing impact that exhibitions can have in today’s business environment.

Our new world faces many profound challenges, but there are extraordinary new forces aligning around these great challenges. As Bruce Mau notes, “Massive change is not about the world of design — it’s about the design of the world.”


Beyond Performance, Living in Flow

In today's fast paced world is it possible to be successful without hard work, driving ambition and exacting plans? Those of us who study flow states understand that success can be accomplished through effortless spontaneity by creating a feeling of joy, vitality, aliveness, and present moment awareness.

Deepak Chopra will lead you to an understanding of how the universe functions with spontaneity, creativity and how you can harness that power in your own life through being present and without resistance in every moment.

Learning Objective:

  • Participants will have an understanding of how the universe functions with spontaneity, creativity and how to harness that power in his/her own life through being present and without resistance in every moment.

Musical Interludes

SongDivision is bringing our world-class team of musicians and facilitators to WEC and has designed an experience just for you. More than a house band, we have created a musical journey for you to enjoy throughout your time in Vegas.

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Speaker(s):
Standard: Free
Members: $0.00

Masterclass: From the Expression Economy to the Experience Economy – Start Winning the Battle for Time, Start Designing Experiences!

Jun 20, 2017 11:15am ‐ Jun 20, 2017 12:15pm

Identification: 6478

Not for Clock Hour Credit

Take a deep dive into the Experience Economy with Opening General Session keynote speaker Ron Tite. The battle is on. But it’s not for budget. It’s for time. So, go on the offensive. Design experiences that capture their senses and help you win their attention. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.

Learner Outcomes:

  • Learn how personal reinvention will lead to original thinking and more creative experiences.
  • Learn how anti-establishment thinking can lead to disruption and leadership in the industry.
  • Learn why there’s nothing people like better than the sound of their own name allowing participants to create customized individual experiences.

Speaker(s):
Standard: Free
Members: $0.00

Why Your Conference Must Create 21st Century 4D Experiences

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Identification: 6479

1 Clock Hour | Domain G: Meeting or Event Design 

Too many conference experiences lack depth and authenticity. Rather than meaningful exchanges, they deliver unrelated, amusement park-type thrills that quickly evaporate. Instead of focusing on superficial “wow,” learn how to design and foster four deep (4D) experiences: deep learning, deep play, deep reflection and deep connections.

Learner Outcomes:

  • Compare and contrast their current conference experiences to 21st Century 4D experiences.
  • Identify the four components of authentic 4D experiences.
  • Discuss how and why to implement 4D experiences.
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Speaker(s):
  • Jeff Hurt, DES, Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting
Standard: Free
Members: $0.00

Deep Learning: Crafting the Total Transformative Learner Experience

Jun 20, 2017 3:15pm ‐ Jun 20, 2017 4:30pm

Identification: 6480

1.25 Clock Hours | Domain G: Meeting or Event Design 

What percentage of your conference education falls into each of the following three categories: Shallow Learning, Advancement Learning and Deep Learning? Which would lead to authentic, transformative, participant learning? Discover how to apply UXD (User Experience Design) concepts to LXD (Learner Experience Design) to create transformative learning experiences.

Learner Outcomes:

  • Discuss how to plan and structure conference learning experiences that reflect the mental models of how people learn.
  • Compare and contrast shallow learning, advancement learning and deep learning and how each affects your conference education offerings.
  • Explore the role of the LXD Pyramid in planning deep learning experiences.
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Speaker(s):
  • Jeff Hurt, DES, Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting
Standard: Free
Members: $0.00

Creating Experiences Their Brains Can’t Forget

Jun 21, 2017 11:45am ‐ Jun 21, 2017 12:45pm

Identification: 6396

1 Clock Hour | Domain G: Meeting or Event Design 

There are some really cool science-based strategies we can use to make our meetings more meaningful, magical, and memorable. In this highly interactive, fun, example-filled session you will learn about specific tools, tactics, and technologies for stimulating senses, stirring-up emotions, and activating brains to fall in love with your brand. You will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions. As a result, you will understand how to craft novel, multi-sensory, emotionally-diverse 360˙ experiences that will be much more attention grabbing than typical meetings.

There is a science and pattern to how human beings remember things (from working memory to short and long-term memory), knowing more about this process will allow you to utilize specific strategies to craft unforgettable moments in your meetings and events. After learning how other industry professionals are taking advantage of these neurological sensory activation strategies, you will leave armed and inspired to implement this knowledge to design future events which will leave a positive lasting impression on your target audience.

After learning how various industry professionals are taking advantage of these neurological sensory activation strategies, the participants will leave armed and inspired to implement this knowledge to design their next events to leave a positive lasting impression on their target audience.

Learner Outcomes:

  • Participants will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions.
  • Participants will understand the science and pattern to how human beings remember things which enable them to deploy strategies to craft unforgettable moments in their meetings and events.
  • Participants will discover how industry professionals are applying these neurological sensory activation strategies knowledge to design their events to leave a positive lasting impression on their audience.
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Speaker(s):
Standard: Free
Members: $0.00

How to Create Radically Welcoming Conference Experiences

Jun 21, 2017 11:45am ‐ Jun 21, 2017 12:45pm

Identification: 6458

1 Clock Hour | Domain A: Strategic Planning

When people feel welcome at your event, hotel or facility, they want to return. But there are a thousand tiny ways to make people feel unwanted. Being accommodating is more than being ADA compliant, addressing dietary restrictions and accommodating faith and gender. Explore what it means to be truly welcoming to your participants.

Learner Outcomes:

  • Evaluate whether or not current meeting/event practices are alienating attendees.
  • Analyze potential ways to make their meetings and events more welcoming places.
  • Create a strategy for transforming upcoming meetings and events into radically welcoming spaces for all participants.
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Speaker(s):
  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Antwone Stigall, CMP, DES, Diversity Champion, Event Leader, Advocate, Speaker, West Wing Events
Standard: Free
Members: $0.00

Deep Play: Nurturing Curiosity, Challenge and Combinatory Play In Conference Experiences

Jun 21, 2017 3:15pm ‐ Jun 21, 2017 4:15pm

Identification: 6482

1 Clock Hour | Domain G: Meeting or Event Design 

Our impulse to play is ancient. Its origins mean we have the freedom to take a risk or try something new. Deep play surrounds us through a form of abandon, surrender and engagement. So how does deep play help us become more creative and innovative and what’s its role in events?

Learner Outcomes:

  • Discuss the critical elements of play and how to use them in your event.
  • Practice the deep play process of Einstein’s combinatory play that creates genius.
  • Explore how to use play as an effective programming element that stimulates creativity, innovation, inspiration and problem solving.
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Speaker(s):
  • Jeff Hurt, DES, Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting
Standard: Free
Members: $0.00

What Makes a Meeting Experience Great?

Oct 19, 2017 11:00am ‐ Oct 19, 2017 12:00pm

Identification: 10192017

1 Clock Hour | Domain G: Meeting or Event Design

Everyone's talking about the importance of the "meeting experience," and how important it is for our delegates' event satisfaction. But what is "experience," and how can we evaluate a meeting or conference to ensure we've got it? In this session, consider the areas we can influence a meeting--from the venue facilities and the culinary line up to experiential activities--and see how important each are in delivering an exceptional meeting experience.

Learner Outcomes:

  • Understand what the phrase "meeting experience" means and how it impacts the results of your event.
  • Discover the different areas that impact that meeting experience and how you can utilize them to your advantage.
  • Find ideas you can implement tomorrow in the further development of your event experiences.

This Session Graciously Sponsored by IACC Meetings

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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Peak Engagement: Optimizing Your Trade Show Experience

Jun 5, 2018 9:30am ‐ Jun 5, 2018 10:30am

Identification: TU05

1 Clock Hour | Domain G: Meeting or Event Design 

Discover key insights on how to effectively meet your trade show attendee, exhibitor and sponsor goals, based on new learnings from the Center for Exhibition Industry Research (CEIR). Understand the motivations behind why business professionals participate in exhibitions and learn what motivates attendees to return year-on-year. Find out why exhibitors exhibit, how they aim to engage with attendees and the most effective ways to do so. Additionally, discover what role digital plays in live events and how you can maximize value and engagement for all participants.

Learning Objectives:

  • Gain insights on why business professionals participate in meetings that include an exhibition floor, and what motivates attendees to visit an exhibition repeatedly
  • Discover why exhibitors exhibit, how they aim to engage with attendees and what means are most effective
  • Learn the role digital plays during a live event, and what you need to delivery and support to maximize the value and engagement for all participants
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