Marketing Education Package


MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to meetings marketing & marketing meetings. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Advanced Social Media for Meeting Professionals

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

Identification: SM01

1 Clock Hour | Domain I: Marketing 

Start beyond the basics of social media and discover undocumented tips that will help you gain exposure for yourself and your business.

Learning Objectives:

  • Move to the first page of Google search results in one day using an undocumented social media technique
  • Improve your LinkedIn profile and use features of LinkedIn to promote your business
  • Use Facebook to promote and advertise your events
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Using Strategy to Overcome Social Media Fatigue

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

Identification: SM12

1 Clock Hour | Domain I: Marketing 

Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.

Learning Objectives:

  • Determine which social media platforms and tools are best for which situations.
  • Build a calendar and schedule for social media activity.
  • Develop key performance metrics to evaluate social media strategy.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Secrets & Strategies to Manipulate, Magnify and Maximize Free Publicity

Jun 14, 2016 12:00am ‐ Jun 14, 2016 12:00am

Identification: 62

Strategic Domain: Marketing

Publicity can be powerful and valuable. Master the tricks to attracting the media and generate thousands of dollars of free exposure for your business, gain recognition for your organization, drive traffic to your booth, promote an event or position yourself as an expert – all this and more in this session.

Learning Objectives:

  • Learn how to use preparation, planning, polish, pitch, persistence and patience to get your share of free publicity.
  • Develop newsworthy angles that attract media attention.
  • Discover the fundamentals of a good media release.
  • Understand how to avoid common interview mistakes.

Speaker(s):
Standard: Free
Members: $0.00

Social Media 201: Content Curation, Time Management and Audience Engagement

Aug 23, 2016 12:00pm ‐ Aug 23, 2016 1:00pm

Identification: 2016.8.23

1 Clock Hour | Domain I: Marketing

Congrats! You're being social. Now what? Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience.

Learning Objectives:

  • Identify ways to connect and engage with your audience
  • Discover time and management tools
  • Understand which audience engagement metrics you should track
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Speaker(s):
  • Hector Olguin, Digital Marketing Manager, Meeting Professionals International
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Experiential Marketing Boot Camp: Case Studies, Strategies and Next Steps

Mar 6, 2017 2:45pm ‐ Mar 6, 2017 4:00pm

Identification: EMEC06

1 Clock Hour | Domain I: Marketing 

To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.

Learning Objectives:

  • Analyze what makes experiential marketing campaigns effective.
  • Understand the components involved in creating an experiential marketing plan.
  • Create an experiential marketing manifesto.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Visibility Wins: How to Attract the Best Customers and Create an Army of Raving Fans

Jun 20, 2017 3:15pm ‐ Jun 20, 2017 4:30pm

Identification: 6377

1.25 Clock Hours | Domain F: Stakeholder Management 

Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.

Learner Outcomes:

  • How to discover, reveal or craft meaningful competitive advantages.
  • How to move beyond mere competency and create a visible chasm between yourself and competitors.
  • How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.
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Speaker(s):
  • David Avrin, CSP, Customer Experience Speaker, Visibility International
Standard: Free
Members: $0.00

Beyond Hashtags: Social Media Trends You Shouldn’t Ignore

Jun 21, 2017 8:30am ‐ Jun 21, 2017 9:30am

Identification: 6390

1 Clock Hour | Domain I: Marketing 

Social Media for your business and events is no longer an option. Whether it's tweeting, live streaming, or snapping (if you don't know these terms this is a required session for you) everybody is getting in on it. It's hard to know what social media trends are just a flash in the pan and what has staying power. During this session we will analyze the data and you will learn what's new, what's hot, and what trends you need to know about for your event?

Learner Outcomes:

  • Analyze current social media trends that will influence the way you engage your attendees online.
  • Discover social media best practices you can implement immediately based on current trends.
  • Demonstrate knowledge of current social media trends to your event's stakeholders and decision-makers.
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Speaker(s):
  • Alex Plaxen, MTA, VP Experience Strategy, Nifty Method, Nifty Method Marketing & Events
Standard: Free
Members: $0.00

Customer Experience is the New Competitive Advantage

Jun 17, 2019 9:30am ‐ Jun 17, 2019 10:30am

Identification: MON2

1 Clock Hour | Domain D: Financial Management 

The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voice mail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, CSP will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating Customer Experiences worth sharing. Educational session sposnored by Caesars.

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Learning Objectives:
  • How to see all the choices available from the customers’ perspective.
  • How stories of lost opportunities at every level reach the masses and why it matters.
  • How missed moments, and maddening policies are contributing to lost sales and negative reviews.
Speaker(s):
  • David Avrin, CSP, Customer Experience Speaker, Visibility International
Members: Free

Beyond Google: How to Attract Revelant Traffic Through Diverse Channels

Jun 17, 2019 2:30pm ‐ Jun 17, 2019 3:30pm

Identification: MON1

1 Clock Hour | Domain I: Marketing

Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets last forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it's becoming important for marketers to embrace a diverse set of channels for traffic and attention.

In this session, Ross will deliver an engaging presentation that shows marketers, creators, speakers, and events -- how to get the best bang for their buck out of their content. What should they do after pressing publish on a blog post? How can they spread a video to thousands of people online? This talk will share all the secrets. Session sponsored by Sensov.

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Learning Objectives:
  • What brands can do to spread their story beyond SEO and SEM.
  • How brands can leverage communities and other networks to drive consistent traffic.
  • The importance of diverse channels, based on research and data.
Speaker(s):
Members: Free

On demand traits for hospitality sales and marketing professionals

Jun 17, 2019 3:00pm ‐ Jun 17, 2019 3:30pm

Identification: MON8

1 Clock Hour | Domain I: Marketing

Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.

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Learning Objectives:
  • Learn how to develop a data-driven strategy.
  • Identify internal and external data available or data that needs to be obtained.
  • How to collect, process, analyze, and make data-driven decisions. Know what to do with the data, how to share it, who will use the data and the impact of incorporating a data-driven mentality in all sales and marketing decisions.
Speaker(s):
  • Joyce Martinez, Director of Business Development, Destination Canada/ Business Events Canada
Members: Free
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