2017 European Meetings & Events Conference


The EMEC signature event is MPI’s premier European education and networking conference for meeting and event professionals, featuring cutting-edge topics and business opportunities. Please find recordings of our EMEC Granada education sessions and keynotes in this exclusive collection.


Are you working towards achieving your CMP designation? MPI is a preferred educational provider, which means that our sessions have been pre-approved for CMP-IS and CMP-HC credits by the Events Industry Council. All sessions on this platform have been submitted for review and assignment of clock hours. Learn more about earning your CMP here.

MPI also is a CAE-approved provider, which means that watching our sessions can help meet the professional development requirements to earn or maintain the CAE credential. Learn more about the CAE designation here.

Once you're logged in, you can view sessions you've purchased or added to your cart as well as your transcript of sessions you've completed. Use this transcript to keep track of hours you may need to submit to the CIC, ASAE or other credentialling authorities.

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Standard: $49.00
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Cities, Experiences and Social Innovation

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Credits: None available.

1 Clock Hour | Domain A: Strategic Planning

By 2035, nearly 70% of the population will live in urban areas. In this session, explore how you can be a part of solutions to urban challenges. See how you, as a meeting and event professional, can create purpose, inspire and redefine the way we interact, be it as a tourist, conference attendee, or individual.

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Quiet InfluenceQuiet Influence

Preview Available

Quiet Influence

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Credits: None available.

1 Clock Hour | Domain I: Marketing 

Ever wonder what makes some people good influences or why some ideas spread fast? Our brain processes information in two ways, spontaneously and impulsively or in a more intentional, thinking-before-acting approach. We explore how these processing systems play a role in the ability to influence and persuade in sales and events.

Learning Objectives:

  • Discus how the two fundamental brain processes affect us
  • Learn why stories work and the ways to make them even more impactful
  • Explore the power of spacing, priming, and framing to accelerate understanding
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Speaker(s):
  • Janet Sperstad, Program Director, Meeting and Event Management , Madison College
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

How to Make Tradeshows Work for Your Business

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Credits: None available.

1 Clock Hour | Domain A: Strategic Planning

Tradeshows are sometimes a controversial event format. Building a presence requires a significant investment and corporate event managers struggle to show the value and ROI from them. The “coldness” of the leads generated and the variety of contacts made are not always relevant for the business. Dissolved corporate presence, PR difficulties and the reduced brand showcase and meeting space are some of the concerns that are common when deciding on tradeshow participation.

In this session we will provide corporate event managers with tips, based on experience, to tackle these issues. Congress center and tradeshow managers will also benefit from this session by learning the expectations of potential exhibitors in order to craft offers and tools that are attractive in an event sales process.

Learning Objectives:

  • Identify the most common pain points around tradeshow decision making.
  • Define an implement a successful tradeshow strategy. Learn elements of a “tradeshow culture” and how to incorporate them on the event portfolio, including Communication tools and campaign management techniques, as well as measurement strategies.
  • How to manage exhibitor expectations and value added offerings.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Closing General Session: Extraordinary Experience Design

Mar 7, 2017 11:45am ‐ Mar 7, 2017 1:15pm

Credits: None available.

1.5 Clock Hours | Domain G: Meeting or Event Design 

The economy has changed. Products, services and even experiences are becoming commoditized, and only the truly remarkable stand out from the crowd. Crawl inside the mind of Larp Guru Claus Raasted and the memorable experience designer Paul Bulencea as they share their secrets of how to thrive in the Experience Economy. This keynote is an immersive experience in itself, where you get challenged and get yanked out of your comfort zone and where focus isn’t only on learning-by-listening, but also on learning-by-doing.

Learning Objectives:

  • You will be provoked and confronted by your own prejudices.
  • You will be inspired and want to think in new ways.
  • You will get to hear the Batman joke. And understand what it means and why it is important.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99
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