Going Local Certificate Program

The Going Local certificate course is designed for meeting planners who intend to meet the needs and desires of their attendees who want to learn more or incorporate elements from the destinations where their meetings take place.  It is ideal for organizations involved in hosting, organizing or planning a meeting or event for themselves or others.  Going Local is applicable to any organizational meeting from board meetings and training sessions to annual conferences and global conventions.

Meetings and Events at Sea

1. Identify the advantages of cruising and hosting events at sea
2. Compare meetings and events at sea to traditional venues
3. Explain the planning process for a meeting or event at sea
4. Describe what to expect before, during, and after your meeting or event at sea

• Have a basic understanding of planning a meeting or event at sea
• Source information and know where to get additional resources for next steps
• Have the tools to match client need with cruise ship experience

At the completion of the 4-hour course, students receive an electronic certificate of completion as well as 4 CMP-IS clock hours.

This course does not have a test and there is not pass/fail. The focus is on education of current meeting and event options at sea.

4 Clock Hours available

Strategic Domain: Meeting or Event Design

Venue Sales Certificate Program

Maximize Leads, Change the Way You Sell and Create Proposals that Win!

Meeting professionals have changed the ways they buy, but have you changed the ways you market your venue? It’s not about how you want to sell; it’s about how planners want to buy. Discover what meeting professionals need to hear in order to help them say “yes.” Planners use your sales tools to help them make decisions. Are your tools up to the job? Focus on the three foundational areas of your sales process—your pitch, your positioning and your proposal—and discover how to turn them into big impact, power sales tools that position your venue for more wins.

Module 1: Your Pitch

What can you say in order to get more direct conversations with decision makers? Discover the killer questions to ask in order to uncover what meeting professionals are really buying and what will help them pay your rates. Planners need to go through certain steps in their buying processes in order for them to say “yes,” and you have to get a “yes” at each step in order to convert their business. The pitch is your first step in making that happen.

Module 2: Your Positioning

Discover how to position yourself in the marketplace, and how to stand out and sound different.

Module 3: Your Proposal

Your proposal is the biggest conversion sales tool any company can create. Learn three main areas (proposal structure, content and presentation) to master in order to write proposals that win, and take the focus off your rate.

Delivery: You will receive immediate access to all three modules upon payment. It is on demand and can be accessed at any time from any device via short training videos, case studies, cheat sheets, worksheets and real life examples.

Program participants generally see a return on investment of US$50,000+ within a few months of implementing these steps.

VENUE SALES CERTIFICATE PROGRAM FAQs

Why should I or my company participate in the Venue Sales Certificate program? This certificate will help sales professionals learn consultative selling and align themselves as experts and true partners, rather than suppliers. You will receive direct mentoring and support throughout as you learn to implement the programs key modules.

Competitive advantage by speaking the language of meetings and asking the right questions.

• ion as someone who understands the needs of meeting professionals.
• Recognized leadership by example.
• Ability to immediately implement a new buying experience for clients.

Do I need prior knowledge and experience? Yes. This course is for industry sales professionals who work in venues, convention centers or hotels.

How much time do I have to be away from the office?

You may enjoy flexibility in attending the class. The Venue Sales Certificate program can be completed on-demand over the course of several weeks.

What is the format of the class?

The class will be both self-taught and led by trained and experienced faculty and will include interactive activities.

How do I receive a certificate?

The certificate will be awarded to participants upon completion of the course and post-course requirements.

Are there specific organizations that would benefit from the certificate?

All organizations that have staff who sell meeting space will benefit from this program.

• Hotels
• Convention Centers
• Purpose-built meeting facilities
• Performing arts centers
• Arenas
• Festival grounds
• Museums
• Special event centers

8 Clock Hours available

Strategic Domain: Marketing

Basics Boot Camp: Meeting Fundamentals - Part 1: Sourcing & Strategy

Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you get more strategic and feel confident sourcing destinations, vendors and creating your meeting blueprint.

Learner objectives:

• Define meeting goals and SMART objectives
• Identify meeting stakeholders
• Develop a meeting budget
  
• Create a meeting blueprint
  
• Manage the RFP process
  
• Conduct site inspections
  
• Assess potential risks
  
• Select vendors
  
• Develop contracts
  

Course overview:

• Module 1: Define Your Meeting
  
• Module 2: Create a Blueprint
  
• Module 3: Develop the Budget
  
• Module 4: Prepare the Request for Proposal
  
• Module 5: Site Inspections
  
• Module 6: Vendor Selection
  
• Module 7: Contracts
  

This course is worth 3 clock hours in CMP-IS Strategic Domain A: Strategic Planning. After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Sourcing & Strategy.

Part 1 and Part 2 are offered in a package deal here!

Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).

Basics Boot Camp: Meeting Fundamentals - Part 2: Design & Logistics

Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you feel more confident making meeting design decisions, managing program schedules and content, selecting speakers, arranging audiovisual and transportation, and executing onsite logistics.

Learner objectives:

• Understand how elements of meeting design help you achieve meeting goals and SMART objectives
  
• Manage speakers and conference content design
  
• Design room sets
  
• Plan menus
  
• Work with audiovisual teams
  
• Design a technical plan
  
• Arrange transportation and attendee movement plans
  
• Oversee pre-con/post-con meetings and onsite logistics
  
• Conduct program evaluations
  
• Communicate success metrics to meeting stakeholders
  

Course overview:

• Module 1: Design Your Meeting
  
• Module 2: Program Content
  
• Module 3: Manage Speakers
  
• Module 4: Plan Food and Beverage
  
• Module 5: Manage Audiovisual and Event Technology
  
• Module 6: Arrange Transportation
  
• Module 7: Supervise Onsite and Post-Event Activities
  

This course is worth 3 clock hours in CMP-IS Strategic Domain G: Meeting or Event Design. After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Design & Logistics.

Part 1 and Part 2 are offered in a package deal here!

Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).