1 Clock Hour | Domain I: Marketing
During a time of unprecedented crisis, it is difficult to discern the best way to be strategic with your sales activities. However, being proactive is essential to ensuring business recovery post-crisis. The relationships you build and the rapport you develop now will determine how your business re-enters the “new normal” after a global pandemic or other wide-spread crisis.
In this course, Ciara Feely, International Sales Expert, will guide you through 4 main areas during this short, intensive sales masterclass. This has been created specially to help guide sales professionals during this emergency our industry is experiencing with the COVID-19 crisis.
Specifically, this program will cover:
1.5 Clock Hours | Domain A: Strategic Planning
Your HMCC certificate is valid for two years, requiring a refresher course to maintain. MPI requires all current HMCC holders to attend a refresh webinar at the two-year anniversary of their class date.
The HMCC Refresher course was developed to keep our Healthcare Meeting Compliance Certificate recipients abreast of constantly changing healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends.
Prerequisites for certificate extension are:
28 Clock Hours | Domain A: Strategic Planning
MPI’s Meeting Essentials offers novice and mid-level meeting and event professionals a way to enhance their skills and competencies.
The course is aligned with the MBECS (Meeting and Business Events Competency Standards) and represents a foundation of knowledge that every event professional must have to execute and deliver high-quality, relevant meetings.
Meeting Essentials Outline
Module 1: Determine Stakeholders
Module 2: Outline Objectives & Set Metrics
Module 3: Budget
Module 4: Design
Module 5: Marketing
Module 6: Measure ROI, ROO
Module 7: Professionalism
Module 8: Administration
Module 9: Business Communication
Module 10: People Management
4 Clock Hours | Domain G: Meeting or Event Design
At the completion of the 4-hour course, students receive an electronic certificate of completion as well as 4 CMP-IS clock hours.
This course does not have a test and there is not pass/fail. The focus is on education of current meeting and event options at sea.
Meeting professionals have changed the ways they buy, but have you changed the ways you market your venue? It’s not about how you want to sell; it’s about how planners want to buy. Discover what meeting professionals need to hear in order to help them say “yes.” Planners use your sales tools to help them make decisions. Are your tools up to the job? Focus on the three foundational areas of your sales process—your pitch, your positioning and your proposal—and discover how to turn them into big impact, power sales tools that position your venue for more wins.
Module 1: Your Pitch
What can you say in order to get more direct conversations with decision makers? Discover the killer questions to ask in order to uncover what meeting professionals are really buying and what will help them pay your rates. Planners need to go through certain steps in their buying processes in order for them to say “yes,” and you have to get a “yes” at each step in order to convert their business. The pitch is your first step in making that happen.
Module 2: Your Positioning
Discover how to position yourself in the marketplace, and how to stand out and sound different.
Module 3: Your Proposal
Your proposal is the biggest conversion sales tool any company can create. Learn three main areas (proposal structure, content and presentation) to master in order to write proposals that win, and take the focus off your rate.
Delivery: You will receive immediate access to all three modules upon payment. It is on demand and can be accessed at any time from any device via short training videos, case studies, cheat sheets, worksheets and real life examples.
Program participants generally see a return on investment of US$50,000+ within a few months of implementing these steps.
VENUE SALES CERTIFICATE PROGRAM FAQs
Why should I or my company participate in the Venue Sales Certificate program? This certificate will help sales professionals learn consultative selling and align themselves as experts and true partners, rather than suppliers. You will receive direct mentoring and support throughout as you learn to implement the programs key modules.
Competitive advantage by speaking the language of meetings and asking the right questions.
Do I need prior knowledge and experience? Yes. This course is for industry sales professionals who work in venues, convention centers or hotels.
How much time do I have to be away from the office?
You may enjoy flexibility in attending the class. The Venue Sales Certificate program can be completed on-demand over the course of several weeks.
What is the format of the class?
The class will be both self-taught and led by trained and experienced faculty and will include interactive activities.
How do I receive a certificate?
The certificate will be awarded to participants upon completion of the course and post-course requirements.
Are there specific organizations that would benefit from the certificate?
All organizations that have staff who sell meeting space will benefit from this program.
3 Clock Hours | Domain A: Strategic Planning
Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you get more strategic and feel confident sourcing destinations, vendors and creating your meeting blueprint.
Learner objectives:
Course overview:
After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Sourcing & Strategy.
Part 1 and Part 2 are offered in a package deal here!
Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).
3 Clock Hours | Domain G: Meeting or Event Design
Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you feel more confident making meeting design decisions, managing program schedules and content, selecting speakers, arranging audiovisual and transportation, and executing onsite logistics.
Learner objectives:
Course overview:
After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Design & Logistics.
Part 1 and Part 2 are offered in a package deal here!
Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).