1 Clock Hour | Domain I: Marketing

A lot of money is being spent on events – attendees are buying access to valuable content, and organizers are paying to enhance attendee experiences. Don’t let a roll of the dice dictate ROI for either party. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for and analytics is a key measurement of success, how can you provide the highest ROI for every event? In this webinar, Mediasite Events’ Scott Davis will walk you through how to leverage the treasure trove of captured video to generate revenue year-round. You’d be surprised at how valuable the videos can be.

Learner Outcomes:

• Supplement your marketing strategy
• Create continuing education courses
• Use video analytics to plan for your next event and much more

This Session Graciously Sponsored by Sonic Foundry: