MPI Virtual Summit on Event Design

Date: August 21, 2019

Time: 11:00AM - 02:15PM

You must be registered to participate!

Proposed 3 Clock Hours Domain G: Meeting of Event Design

Join us for this virtual summit of like minds who intend to explore how they can utilize meeting and event methodologies to drive the creation of elevated experiences that drive great business outcomes for businesses, associations, organizations and nonprofits. Discover how industry leaders are utilizing new tools and techniques to ensure successful events that drive business for organizations around the world. And learn how you can better design sessions within those meetings to capitalize on adults learning best practices to fuel better application of knowledge toward organization-wide growth and new ideas.  

Sponsored by Great Wolf Lodge


The Science Behind Experiential Design

Speaker: Kevin White, CSEP

In the experiential industry, our products are human outcomes. If you are designing for impact, your team should be empowered with key bodies of knowledge in psychology, biology and human behavior. This session examines experiential outcomes through the lens of science. By uncovering the research that has been done in key areas that drive human outcomes, we can begin to design live events with a greater purpose and impact.

Learner outcomes:

  • Identify key outcome categories for live events.
  • Map scientific research to these categories to help design better outcomes.
  • Understand the limits of influence.


#EventCanvas: Your Map to Extraordinary Meetings

Speaker: Ruud Janssen

Your organization needs meetings that deliver on business goals and objectives by driving behavior change among participants to create efficiencies, generate loyalty, purchase products or services—or any of the other myriad ways that companies use meetings toward positive growth. Discover the Event Model Canvas methodology and platform, and how it can transform the meeting planning cycle and create enhanced participant experiences that deliver on business goals, from the practitioners who use it on a daily basis.

Learner outcomes:

  • Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events.
  • Learn how this visual methodology aligned their stakeholders and got them on the same page (literally).
  • Find out how they became a Certified Event Designer and what the Event Design Certificate programme entails.


More than just extraordinary: Understanding experience types

Speaker: Dr. Andrew Lacanienta

This session will discuss two separate experience frameworks and theories.

Often times we think about designing extraordinary experiences. We strive to make every macro and micro experience mind-blowing and fantastic, but… if EVERY single experience is mind blowing and extraordinary our guests are going to get worn out really fast. Can you imagine if everything in our day from brushing our teeth to using the bathroom was extraordinary? We would be exhausted before 9:00 am. This framework discusses 5 experience types ranging from ordinary/prosaic to transformative. I would love to discuss each of these experience types, the importance of incorporating each in our events, and how we might do that in our own events. In short, the experience types and key attributes include:

1. Prosaic: autopilot
2. Mindful: effortful mental engagement
3. Memorable: emotion
4. Meaningful: discovery
5. Transformative:

The Theory of Structured Experience - this is a theory that discusses the importance of “structured” experiences, three specific experience types, how to facilitate each experience type, and theoretical outcomes of each. Experience types include absorption, engagement, and immersion. We would discuss each type, give examples of each, and share scientifically proven ways to facilitate high levels of each experience.

1. Absorption - relaxing and pleasurable sensory experiences
2. Engagement - story or narrative based experiences
3. Immersion - challenge and skill, reaction and action-based experiences

Understanding each of these theoretical frameworks will proved a concrete foundation for understanding, designing, and staging more intentional events, meetings, and experiences

Learner outcomes:

  • Learners will understand a taxonomy of experience types.
  • Learners will understand the theory of structured experiences and how to design macro experiences with a “sweet spot”.
  • Learners will experience each of the different experience types resulting in hands-on learning.
  • Learners will feel confident designing and staging each of the experience types.


Making Sense of It All: How the Senses Impact Productivity

Speaker: Dianne Budion Devitt

How do our senses affect business productivity, brand recall and the personal choices that we all make? In this informative and experiential session, focused on the senses and their roles in the events of our lives, participants will be invited to learn, share and heighten their awareness of the impact of strategically designed and deliberately chosen elements and how they create the theater of live experiences. Using business-oriented examples—ranging from Frito-Lay to BMW—the sound of snap, crackle and pop will bring back memories while enhancing awareness of the language of the senses that’s always speaking to us.

Learner outcomes:

  • Understand the role of the 5 senses, as well as the 25 additional senses and over 30 sensibilities we all possess.
  • Gain insight into strategic planning and use of timing, placement, agenda format, meeting and event enhancers, production and design components.
  • Participant in sensory exercises to awaken you to the importance of tactile experiences.

Speaker(s):
  • Kevin White, CSEP, Chief Strategist, XPL & former ILEA President
  • Ruud Janssen, CMM, DES, Event Design Collective
  • Andrew Lacanienta , Ph.D., Assistant Professor in the Department of Experience Industry Management at California Polytechnic University San Luis Obispo
  • Dianne Budion Devitt, President, The DND Group, Inc.