Date: September 9, 2020
Time: 10:00AM - 02:00PM
You must be registered to participate!Sponsored by:
Cost: $299 members/ $399 non-members
Domain I: Marketing | 4 clock hours
Brands use in-person, digital and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to lack of event marketing strategies?
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.
You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.
Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.
At the completion of the program, you’ll be able to:
Examine strategies, best practices and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
You’ll Explore:
You’ll Be Able To:
Cost: $299 members/ $399 non-members
Domain I: Marketing | 4 clock hours
Live events are uniquely positioned to cultivate trust, business exchange and learning through face-to-face interactions. They are also data goldmines that often go unmined due to a lack of impactful event marketing strategies. Consider, for instance, the customer buying signals your organization is missing by not leveraging session attendance, scheduled appointments and booths visited.
Think of the value you could bring to your organization if you could design and execute measurable outcomes associated with your event marketing efforts, uncover the meaningful data that will drive bottom-line results for your business and measure the actual value of the marketing meetings that you execute based on forward-focus metrics.
Cvent and MPI have convened some of the best event marketing experts in the business to deliver this unparalleled four-hour certificate course focused on the purposeful and measurable practice of deploying live events to help achieve marketing and revenue goals. Examine strategies, best practices and tactics across the full event marketing funnel (from leads to revenue), and how you can expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
Enhance your role from logistics to strategic consultant by delivering impactful attendee experiences that bring systematic ROO (return on objectives) because you understand the why behind the choices necessary to achieve marketing objectives.
You’ll Explore:
You’ll Be Able To:
Participants Also Receive:
Marketing Event Strategist certificate