2-Way Street: Best Practices for International Planners Working with Event Technology Vendors to Achieve Outstanding Activation 09.30.20

Date: September 30, 2020

Time: 11:00AM - 12:00PM

You must be registered to participate!

1 Clock Hour | Domain G: Meeting or Event Design

Produce enough International events, and it’s bound to happen. You hire a vendor to provide a digital or technical component to your event, and the results fall far short of your expectations. Perhaps the vendor is not responsive enough, has language barriers, misses deadlines or creates stress among your team. Or maybe the technology itself does not live up to the hype or achieve the overall goal of the activation. Further, sometimes as event professionals we need more than just the technology; we need a highly engaged service component that is a member of our team before, during, and after the event – and that simply doesn’t happen.

Whatever the shortcoming is, there are key actions an event organizer can take to smooth out the tech vendor relationship and generate an optimal result. This session will provide tips for working with technology vendors during every segment of the event lifecycle. From contracting and negotiating the services overseas that will be provided pre-show, to setting expectations of show site execution, to post event services that often get overlooked, this session will provide the wherewithal to ensure all parties get what they need to produce a flawless digital activation at your event.

Learner Outcomes:

1. Learners will be able to explain to international vendors their needs and use-cases in unambiguous terms, so that the services rendered will match expectations.

2. Participants will be able to quantify and convey expectations for show site execution, so that their production is flawless.

3. Learners will shift their focus from the 1-time event to long-term (sometimes year-round) services, and then understand the ramifications for such engagement from vendors, so that attendees and members receive digital or technical solutions in the most optimal way possible. 

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