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Event Data Analysis Certificate Course

Domain A: Strategic Planning

Cost: $305 member/$405 non-member

Program Overview:

This comprehensive three-part course dives deep into the role and significance of data analysis within the meetings and events industry. From understanding relevant data types to applying analytical tools and techniques, participants will gain insight into how data can transform event outcomes and drive success.

This course is tailored for professionals keen to harness the power of data in revolutionizing the landscape of meetings and events. Equip yourself with the knowledge and tools to stay ahead in this ever-evolving industry.

Course Details:

Module 1: Introduction to Data Analysis in the Meetings and Events Industry

  • Importance of Data Analysis in the Meetings and Events Industry
  • Types of Data Relevant to Meetings and Events
  • Insight into various data sources within the industry.
  • Overview of diverse data types, including registration data, participant feedback, and social media analytics.

Module 2: Tools and Techniques for Data Analysis in the Meetings and Events Industry

  • Common Data Analysis Tools
  • Techniques for Data Visualization
  • Emphasis on the significance of data visualization for deriving actionable insights.
  • Introduction to various visualization techniques and best practices to effectively narrate data-driven stories.

Module 3: Applying Data Analysis to Enhance Meetings and Events

  • Case Studies and Examples
  • Presentation of real-world instances where data analysis has been effectively employed in the industry.
  • Discussion on specific use cases, like refining meeting logistics and tailoring participant experiences.
  • Strategies for Data-Driven Decision Making
  • Introduction to methods to infuse data analysis into the decision-making framework.
  • Stress on the need for continuous improvements based on data-derived insights.


Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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