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140 Characters: The Legal Implications of Social Media

Preview Available

140 Characters: The Legal Implications of Social Media

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain I: Marketing 

Your business finds that social media is the best way to stay connected with customers, but do you understand the legal ramifications of your social media involvement and set policies to protect yourself? Jim Spellos and Jonathan Howe, Esq. discuss the various Web 2.0 tools available to you and the legal perspective behind each.

Learning Objectives:

  • Identify critical Web 2.0 sites that impact how you do business today.
  • Understand the legal risks of implementing and using social media and Web 2.0 applications.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

A Non-Technical Look at Meeting Security

Preview Available

A Non-Technical Look at Meeting Security

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain C: Risk Management 

Controversial topics and speakers, challenging locations, gate crashers, crime, passion, alcohol and human frailty can lead to an interesting meeting if even one of them rears its ugly head. Among the issues to be discussed will be: how to work effectively with public safety officers before, during and after an issue arises, tools for training staff and clients to address crises, strategies for working with staff and clients during an incident, what law enforcement cannot do for you, and what you must do for yourself and your event.

Learning Objectives:

  • Implement techniques to mitigate potential security issues including methods recommended by law enforcement
  • Develop methods for training staff and clients in handling security concerns, including communication with first responders and the press
  • Formulate meeting security plans and identify measurable strengths and weaknesses
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Advanced Social Media for Meeting Professionals

Preview Available

Advanced Social Media for Meeting Professionals

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain I: Marketing 

Start beyond the basics of social media and discover undocumented tips that will help you gain exposure for yourself and your business.

Learning Objectives:

  • Move to the first page of Google search results in one day using an undocumented social media technique
  • Improve your LinkedIn profile and use features of LinkedIn to promote your business
  • Use Facebook to promote and advertise your events
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Budget Phobia: Try These Simple Tips

Preview Available

Budget Phobia: Try These Simple Tips

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain B: Project Management 

In this challenging economic environment, it is crucial that you do not have budgetphobia. After all, it is just math!

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Survival Strategies for Suppliers

Preview Available

Survival Strategies for Suppliers

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domian I: Marketing 

What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners.

Learning Objectives:

  • Walk away with practical solutions for immediate business challenges.
  • Develop new business strategies to address market demands and concerns.
  • Be able to identify new and nurture existing markets.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Using Strategy to Overcome Social Media Fatigue

Preview Available

Using Strategy to Overcome Social Media Fatigue

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain I: Marketing 

Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.

Learning Objectives:

  • Determine which social media platforms and tools are best for which situations.
  • Build a calendar and schedule for social media activity.
  • Develop key performance metrics to evaluate social media strategy.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

The Right Buyers

Preview Available

The Right Buyers

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain F: Stakeholder Management 

Part 2 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

  • Identify who you want to see, and who you don’t
  • Determine quick, pleasant ways to access the buyers
  • Understand how to use your contacts to access their contacts
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Think You're the Business Answer and They Will Too (e.g., The Right Mindset)

Preview Available

Think You're the Business Answer and They Will Too (e.g., The Right Mindset)

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain I: Marketing 

Part 1 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

  • Focus on the value you bring, not how great you are
  • See yourself as uniquely placed to help
  • Overcome your internal objections, so you can overcome the buyers’ objections
  • The L’Oreal effect: how to know you’re worth it
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

The Right Words

Preview Available

The Right Words

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour| Domain F: Stakeholder Management 

Part 3 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

  • How to present a compelling business case that persuades
  • How to differentiate yourself from the competition
  • How to turn your agenda into theirs
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

The Right Follow-Up

Preview Available

The Right Follow-Up

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain D: Financial Management

Part 4 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

  • How to maintain pace and positivity...and stay in control of the sale
  • How to answer their questions in compelling ways
  • How to get the balance right between too much chasing (pestering) and not enough (reactive)
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99