Did you know there are no-nonsense, qualitative and quantitative methods for identifying and defining meaningful goals, needs and objectives for your meetings. But how do you start? Discover how to use structured interviews, group discussions and surveys to acquire information and achieve solid ROE (experience), ROO (objective) and ROI (investment) for your meetings and events.
Learn what to measure and how to conduct pre-event qualitative interviews and group discussions (plus sample question sets). Find out how to implement pre-event quantitative baseline surveys including model question sets for ROE, ROO and ROI surveys.
Domain A Strategic PlanningSpeaker(s):