Sponsored by MeetingMetrics

Proposed 1 Hour Domain A: Strategic Planning

There are many different means for engagement at your meetings and events from short-term experience stimulation with little impact to long-term incentivation with multiple experiences and lasting effects. Discover ways to show measurable knowledge retention, opinion change and attitude shifts and create long-term behavioral change among your attendees. And discover ways to measure that attendee engagement that deliver on business results from the experience.

Learner Outcomes:

• Gain a basic understanding of the types of attendee engagement.
• Understand how to measure and track attendee engagement including qualitative and quantitative feedback, specific measures, observations, scoring and more.
• Gain familiarity with event engagement reporting.