In the current environment of highly regulated healthcare meetings, hoteliers need to know the fine points of how to market their venue to the healthcare industry. This session will provide strategies on how to book and manage healthcare meetings in accordance with the client’s requirements.
Understand how your hotel may (or may not) be a good fit for regulated healthcare meetings.
Learn to modify marketing messages to attract meetings with HCPs in attendance.
Discover the importance of educating the rest of the hotel operations team about the need to adhere to the client’s guidelines.