Meeting venues are your biggest expense and are often the most negotiable. Yet, venue sales managers are far better at negotiation than planners. In this session, you'll learn strategies and tactics that even the odds. You'll also find the insights and tools you need to negotiate the best possible deal.
Describe five things you can do to make your event more valuable to a venue that don’t cost you anything and explain why they are of value to the venue.
Negotiate the cost of in-house vendor expenses such as audio visual and electrical.
Use supply and demand dynamics in your favor as well as identify types of venues that are not subject to demand, leveraging those opportunities to your advantage.
Managing Director, Head of Americas,
Grass Roots Meetings & Events