Publicity can be powerful and valuable. Master the tricks to attracting the media and generate thousands of dollars of free exposure for your business, gain recognition for your organization, drive traffic to your booth, promote an event or position yourself as an expert – all this and more in this session.
Learn how to use preparation, planning, polish, pitch, persistence and patience to get your share of free publicity.
Develop newsworthy angles that attract media attention.
Discover the fundamentals of a good media release.
Understand how to avoid common interview mistakes.