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Organizations are taking a closer look at their marketing budgets, especially the significant portion that is allocated to meetings and events. This increased focus on “value and accountability” has placed a higher emphasis on tracking the right data, managing the meeting spend, and providing reports clearly showing the ROI.
Learning Objectives:
Recognize business intelligence that becomes available at each step of the planning process.
Implement methods to assess data and leverage your spend to maximize meeting value, cost savings, risk reduction, and ROI.
Automate workflow and streamline processes and procedures.
