Description

Organizations are taking a closer look at their marketing budgets, especially the significant portion that is allocated to meetings and events. This increased focus on “value and accountability” has placed a higher emphasis on tracking the right data, managing the meeting spend, and providing reports clearly showing the ROI.

Learning Objectives:

• Recognize business intelligence that becomes available at each step of the planning process.
• Implement methods to assess data and leverage your spend to maximize meeting value, cost savings, risk reduction, and ROI.
• Automate workflow and streamline processes and procedures.

Speaker(s):

• Rob Wilson, MCSE, President, Meeting Evolution