2016 European Meetings & Events Conference

SMM: Measuring the Elusive Outcomes of Meetings and Events

Feb 8, 2016 9:45am ‐ Feb 8, 2016 10:45am


Credits: None available.

Members: $24.99
Standard: $34.99

Description

A session that looks at current practices and context for SMM moving from cost to value and focused on how intangible values such as learning, networking and loyalty could be measured.

Learning Objectives:

  • Review current practices in order to move to next stages in SMM from cost to value.
  • Identify the different outcomes meetings can create.
  • Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.

Speaker(s):

  • Kevin Iwamoto, GLP GTP, Sr. Consultant, GoldSpring Consulting LLC

Credits

  • 1.00 - Contact Hours

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