On Demand Education

Driving Record Exhibitors and Attendees to Your Event

Jan 1, 2011 12:00pm ‐ Jan 1, 2011 1:00pm


Credits: None available.

Standard: $34.99
Premier: $0.00
Essential: $0.00
Preferred: $0.00

Description

1 Hour Domain A: Strategic Planning

Join Donella Evoniuk, senior director of conference services for the International Society for Technology in Education (ISTE), and Jack Ferguson, president & CEO of the Philadelphia Convention & Visitors Bureau, to learn how ISTE, during an economic downturn, partnered with the Philadelphia CVB to drive record numbers of exhibitors and attendees to the world's premier educational technology event earlier this month at the expanded Pennsylvania Convention Center. Come see how you can develop a similar partnership to build your show's attendance!

Learning Objectives:

  • Develop a plan to grow attendance for your next show.
  • Have a better understanding of the value of partnering with a CVB.
  • Incorporate new concepts into your marketing plans.

Speaker(s):

  • Donella Evoniuk, Senior Director of Conference Services, International Society for Technology in Education (ISTE)
  • Jack Ferguson, President & CEO, Philadelphia Convention and Visitors Bureua

Credits

  • 1.00 - Contact Hours

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