Meetings Measurement: The Amazing Power of Pre-Event Discovery

Feb 9, 2017 11:00am ‐ Feb 9, 2017 12:00pm


Did you know there are no-nonsense, qualitative and quantitative methods for identifying and defining meaningful goals, needs and objectives for your meetings. But how do you start? Discover how to use structured interviews, group discussions and surveys to acquire information and achieve solid ROE (experience), ROO (objective) and ROI (investment) for your meetings and events.

Learn what to measure and how to conduct pre-event qualitative interviews and group discussions (plus sample question sets). Find out how to implement pre-event quantitative baseline surveys including model question sets for ROE, ROO and ROI surveys.

Learner Outcomes:

  • Identify specific, key pre-meeting research methods and how/when to use them within the processes of measuring ROE, ROO and ROI for an event.
  • Design an attendee research plan for your events based on your selected research method (ROE, ROO, ROI).
  • Draft a basic content outline for pre-event qualitative research, and a quantitative baseline for pre-event stakeholder and attendee questionnaires

Domain A Strategic Planning


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