Run time: 55m

On Demand Education

Measuring the ROI of Learning

Mar 14, 2017 11:00am ‐ Mar 14, 2017 12:00pm

Credits: None available.

Standard: $34.99
Premier: $0.00
Essential: $0.00
Preferred: $0.00


1 Hour Domain B: Project Management

An experience that facilitates gaining knowledge, skills, attitudes and/or behaviors is considered a learning event. Many meetings advertise as such, but learning can be difficult to measure because it is a process dependent upon individuals and their environments. At meetings, learners are often diverse in terms of education, seniority, age and tenure and, thus, are at different stages for receiving, using or even interest in learning. Different participants have different objectives for the meetings they attend. This webinar is not a-one-size-fits-all concept that fits learning at every meeting or indeed learner types or styles, but it will provide a best fit, pragmatic approach for measuring the ROI of learning that can be adapted to a wide range of contexts and learner types.

Learner Objectives

  • Discover how an adult learns and what different data points you can collect to measure knowledge transfer.
  • Find which questions you need to ask in order to determine how much your attendees have actually learned.
  • Discover a formula you can use to determine the actual ROI of learning experiences at your events.


  • Jessie States, CMM, Head of Meeting Innovation, Meeting Professionals International


  • 1.00 - Contact Hours

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