Meetings Measurement: Post-Event Research

May 25, 2017 11:00am ‐ May 25, 2017 12:00pm


Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions.
Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:
* Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
* Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
* Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.


You must be logged in and own this session in order to post comments.