Meeting professionals must understand the value of the events they deliver in order to ensure that they successfully achieve business goals and objectives, justify costs and other expenditures, design authenticate and deliberate experiences and improve their events over time. Understanding the role that meetings play for their overall organizations is an integral industry skill set that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
In this online course, learn the process for measuring the business value of meetings from identifying stakeholders and implementing change management systems (if necessary) and creating goals and objectives to setting measurements and reporting out results. Practice delivering on the business value of meetings through case studies and best practices from organizations around the globe.
Learn the basics behind delivering business value for business through meetings and events
Discover how to gain traction for measurement programs through stakeholder commitment
Enhance your financial literacy
Learn how to set goals and SMART objectives
Learn how to create measurements that matter
Learn how to analyze and report your results
Section 1: Business Value of Meetings
Section 2: Perception vs. Reality and Models for Change