Re-Imagining The Trade Show Experience

Jun 5, 2018 11:30am ‐ Jun 5, 2018 12:00pm


• Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show

• Provide an example of a successful contest or give-away at a booth

• What skills are most important to succeed as an exhibitor at a trade show?

• How should an exhibitor calculate ROI of attending a trade show?

• What are the pros and cons of hosted buyer programs? How would you improve them?

• Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?

This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions.

Learning Objectives:

  • Challenge conventional solutions to marketing a booth and driving booth traffic
  • Understanding buyers' expectations
  • Reimagine tactics to follow up and measure results


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