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• Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show
• Provide an example of a successful contest or give-away at a booth
• What skills are most important to succeed as an exhibitor at a trade show?
• How should an exhibitor calculate ROI of attending a trade show?
• What are the pros and cons of hosted buyer programs? How would you improve them?
• Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?
This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions.
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