2018 World Education Congress

TU09 - Re-Imagining The Trade Show Experience

Jun 5, 2018 11:30am ‐ Jun 5, 2018 12:00pm

Standard: $34.99
Premier: $0.00
Preferred: $24.99
Essential: $24.99


Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show

Provide an example of a successful contest or give-away at a booth

What skills are most important to succeed as an exhibitor at a trade show?

How should an exhibitor calculate ROI of attending a trade show?

What are the pros and cons of hosted buyer programs? How would you improve them?

Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?

This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions.

Learning Objectives:

  • Challenge conventional solutions to marketing a booth and driving booth traffic
  • Understanding buyers' expectations
  • Reimagine tactics to follow up and measure results


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