The Unsung Hero: Second Tier Cities

Dec 5, 2018 11:00am ‐ Dec 5, 2018 12:00pm


Proposed 1 Clock Hour Domain A: Strategic Planning

Second tier cities can be a superb option for many meeting planners. Depending on the size and needs of your meetings, if you could enhance your meeting and save money, why wouldn’t you want to explore your options?

Meeting planners continue to struggle with doing more and more, and yet shrinking budgets and higher expectations seem to be the norm from both our internal and external clients. Second tier cities may just be the answer to your struggles.

Join us for an informative webinar about the benefits of holding your next meeting in a city that may be that “uncovered gem” of city for your group!

Learner Outcomes:

  • Learn how hospitality and convenience are key benefits
  • Discuss budget saving options
  • Learn how and why second tier cities are motivated to make your meeting successful
  • Have you thought of exploring these options?


  • Jacqueline Beaulieu, HMCC, Director, Strategic Marketing and Client Engagement, Poretta & Orr Inc.

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