Three 4 Free: Crisis Communications, Risk Management & Cyber Security

Dec 14, 2018 11:00am ‐ Dec 14, 2018 2:00pm



11:00 – 11:10 Central Standard Time:     Introduction and Welcome

11:10 – 12:00 Central Standard Time:    Cybersecurity:  Protecting Your Data 

12:00 – 12:50 Central Standard Time:    Crisis Communications: The Most Important Tweets

13:00 – 13:50 Central Standard Time:    A Creative Approach to Risk Management

13:50 – 14:00 Central Standard Time:    Reflection and Debrief

Three 4 Free: Crisis Communications, Risk Management & Cyber Security

Proposed 3 Hours Domain C: Risk Management

Join MPI for this timely and necessary summit on safety and security in the meeting and event industry. It had never been more important for meeting professionals to embrace their roles when it comes to emergency preparedness and safety around the experiences they create. Whether it’s a board meeting for 12 or a city-wide for 25,000, meeting professionals across the globe are discovering that while they continue to drive behavior change and business results for their organizations and participants, their number one job is the safety of everyone onsite—from participants and staff to vendors and sponsors.

During this summit, you will meet three of the industry’s preeminent experts in different areas of emergency preparedness, risk management and security, as we explore three areas of particular concern for meeting professionals worldwide: crisis communications, risk management and cybersecurity.

Cybersecurity: Protecting Your Data

Speaker: MaryAnne Bobrow

Cybersecurity--it is not a matter of if, but when, you will confront it. If governments and the movie industry can be hacked, so can you. Tech experts tell you how it can happen, but not the what, who and how of risk, exposure and liability. Are you prepared for a data breach? Explore the legal, insurance and planning aspects of your event that require safeguards to protect against this growing problem.

Learner Outcomes:

  • Discuss liability on the part of the planner, the sponsoring organization and the venue.
  • Discover what protections and other proactive activities should occur and who should take them.
  • Determine how all parties can work together to ensure due diligence.

Crisis Communications: The Most Important Tweets

Speaker: Alex Plaxen

Be prepared for the unexpected. It’s an often-used phrase that is often times confusing. After all, how can we prepare for what we don’t expect to happen, particularly in terms of communicating? The answer ultimately comes down to developing a communications plan that includes three things; auditing your vulnerabilities, training your spokespeople, and establishing means of communicating. We’ll answer your burning questions about how to use social media when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!

Learner Outcomes:

  • Discover the results of a poorly developed, poorly executed, or non-existent plan.
  • Understand the basic principles of creating a crisis communications plan and effective emergency management.
  • Learn best practices for internal and external communications during a crisis.

A Creative Approach to Risk Management

Speaker: Linda Robson

Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster. While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals. There is very little information on how to understand, and create, risk management plans. In this session you will get the chance to apply the Robson Risk Management Model to real events. You’ll walk away with an understanding of risk management and with an approach to creating a personalized risk management plan.

Learner Outcomes:

  • Learning to identify resources that can be used for risk management.
  • Get hands on experience applying the Robson Risk Management Model to events.
  • Learn how to effectively identify, assess, and apply strategies for a variety of risks.

Thank you to our sponsors, Greensboro CVB and Visit Fort Worth!


You must be logged in and own this session in order to post comments.