11:00 – 11:10 Central Standard Time: Introduction and Welcome
11:10 – 12:00 Central Standard Time: Cybersecurity: Protecting Your Data
12:00 – 12:50 Central Standard Time: Crisis Communications: The Most Important Tweets
13:00 – 13:50 Central Standard Time: A Creative Approach to Risk Management
13:50 – 14:00 Central Standard Time: Reflection and Debrief
Three 4 Free: Crisis Communications, Risk Management & Cyber Security
Proposed 3 Hours Domain C: Risk Management
Join MPI for this timely and necessary summit on safety and security in the meeting and event industry. It had never been more important for meeting professionals to embrace their roles when it comes to emergency preparedness and safety around the experiences they create. Whether it’s a board meeting for 12 or a city-wide for 25,000, meeting professionals across the globe are discovering that while they continue to drive behavior change and business results for their organizations and participants, their number one job is the safety of everyone onsite—from participants and staff to vendors and sponsors.
During this summit, you will meet three of the industry’s preeminent experts in different areas of emergency preparedness, risk management and security, as we explore three areas of particular concern for meeting professionals worldwide: crisis communications, risk management and cybersecurity.
Cybersecurity: Protecting Your Data
Speaker: MaryAnne Bobrow
Cybersecurity--it is not a matter of if, but when, you will confront it. If governments and the movie industry can be hacked, so can you. Tech experts tell you how it can happen, but not the what, who and how of risk, exposure and liability. Are you prepared for a data breach? Explore the legal, insurance and planning aspects of your event that require safeguards to protect against this growing problem.
Crisis Communications: The Most Important Tweets
Speaker: Alex Plaxen
Be prepared for the unexpected. It’s an often-used phrase that is often times confusing. After all, how can we prepare for what we don’t expect to happen, particularly in terms of communicating? The answer ultimately comes down to developing a communications plan that includes three things; auditing your vulnerabilities, training your spokespeople, and establishing means of communicating. We’ll answer your burning questions about how to use social media when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!
A Creative Approach to Risk Management
Speaker: Linda Robson
Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster. While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals. There is very little information on how to understand, and create, risk management plans. In this session you will get the chance to apply the Robson Risk Management Model to real events. You’ll walk away with an understanding of risk management and with an approach to creating a personalized risk management plan.
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