When a crisis occurs at our events it is our responsibility to be prepared to communicate with our attendees and stakeholders. We need to make sure there is a crisis communications plan, that spokespeople are trained to respond in the moment, and that we're ready to communicate to our attendees across multiple platforms including social media. Being prepared ultimately comes down to developing a communications plan that includes three things; auditing your vulnerabilities, training your spokespeople, and establishing means of communicating. We’ll answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!
Learner outcomes: • Discover the results of poorly developed, poorly executed, and non-existent crisis communications plans. • Learn how to conduct a vulnerability audit for your event. • Identify the varying types of crises and how to respond to them. • Understand the basic principles of creating a crisis communications plan and effective emergency management. • Learn best practices for internal and external communications during a crisis. • Experience an exercise in real time crisis communications.