The combination of the great recession and the Strategic Meetings Management (SMM) initiative have increased senior management's expectations for improved planner productivity, meeting value and ROI. Although SMM delivers an umbrella of measurable benefits, cost savings remains a high priority for corporate and association planning teams. In the meeting budget and cost savings strategies webinar, review specific methods to generate real cost savings, including metrics to define and measure results.
Understand industry issues and trends that impact value based negotiations.
Review key cost savings strategies, including room rates, concessions, F & B and audio visual and internet / technology support services.
Learn methods to create value formulas and metrics to define, measure and report success.