We have all heard the term "information is power" and clearly this is true when it comes to consolidating meeting activity and spend data to enhance negotiations and deliver ROI. Meetings are big investments and stakeholder expectations for measurable value based outcomes are at an all-time high. Additionally, the strong interest in Strategic Meetings Management (SMM) standards by corporate and association planners have made it essential to track and access key meeting and spend data at all phases of the life cycle for each meeting.
Understand trends that validate the need for a meeting activity, data & spend management process
Examine the umbrella of meeting data and value categories to track and incorporate into an action plan
Learn how to assess and leverage this data to enhance hotel negotiations and assure value-based outcomes