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Re-Imagining The Trade Show Experience


Jun 5, 2018 11:30am ‐ Jun 5, 2018 12:00pm

Description

Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show



Provide an example of a successful contest or give-away at a booth



What skills are most important to succeed as an exhibitor at a trade show?



How should an exhibitor calculate ROI of attending a trade show?



What are the pros and cons of hosted buyer programs? How would you improve them?



Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?



This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions.


Learning Objectives:


  • Challenge conventional solutions to marketing a booth and driving booth traffic
  • Understanding buyers' expectations
  • Reimagine tactics to follow up and measure results

Speaker(s):

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