1       0


Re-Imagining The Trade Show Experience


Jun 5, 2018 11:30am ‐ Jun 5, 2018 12:00pm


Credits: None available.

Description

0.1 CSEP Points, ILEA Core Curriculum: Creative Services - Development
Proposed 0.5 CMP Clock Hours in Strategic Domain G: Meeting or Event Design

This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions:

  • Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show
  • Provide an example of a successful contest or give-away at a booth
  • What skills are most important to succeed as an exhibitor at a trade show?
  • How should an exhibitor calculate ROI of attending a trade show?
  • What are the pros and cons of hosted buyer programs? How would you improve them?
  • Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?

Learning Objectives:

  • Challenge conventional solutions to marketing a booth and driving booth traffic
  • Understanding buyers' expectations
  • Reimagine tactics to follow up and measure results

Speaker(s):

Credits

Credits: None available.

You must be logged in and own this session in order to post comments.

Print Certificate
Review Answers
Print Transcript
Completed on: token-completed_on
Review Answers
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
rendered in: 
* - Indicates answer is required.
token-content

token-speaker-name
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content
token-index
token-content