0.2 CSEP Points, ILEA Business Development Proposed 1 Clock Hour Domain I: Marketing
Mastering winning skills in marketing yourself and communicating your value as an event planner is the key to your success and growth in the meeting planning industry. Value needs to be articulated, framed and communicated effectively, as part of a purposeful relationship management with senior leadership and C‐Suite. Learn practical and effective strategies for marketing yourself, branding your value and communicating the value of the meetings you plan.
Understand the power of winning value communication strategies
Explore the powerful impact of communicating our value on our overall growth and success
Master using the VALUE model toward effective communication of your value
Discover the three steps of purposeful relationship building with senior leadership and C-Suite