0.15 CSEP Points in ILEA Core Curriculum: Event Planning - Development
Welcome to the Experience Economy. As the Chinese proverb states, "Hearing something a thousand times is less impactful than experiencing it once." Why then do we spend the bulk of our focus on brand messages instead of brand experiences? There's a shift taking place -- leadership brands (from Coke to Mr. Clean) have stopped talking about their brand, to now focus on experiences that get people to live their brand. This represents the single largest white-space opportunity for brands to grow: real life. Taking your brand off the shelf and out of media, to authentically enrich people's life experiences, generates the highest level of loyalty, advocacy, and sales (with a game-changing 95% lift).
Dustin Garis will challenge you on day 1 (our day of Inspiration) to revolt against the routine and start creating memorable experiences. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people's senses and help you win back their attention.
It is what people want: Stop planning meetings. Start designing experiences!
Revolt against routine and create memorable experiences.
Live your brand -- Create a brand experience that makes a profound impact in people's lives.
Be a troublemaker -- Make change to uncover the next breakthrough innovation
Revolt against routine -- Craft engagements that are memorable (and shareable) for years to come.