0.2 CSEP Points in ILEA Core Curriculum: Event Planning - Development Proposed 1 CMP Clock Hour in Strategic Domain I: Marketing
Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their promotional content, see a 5x higher open rate. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, don't you think it's time to learn more about video marketing to promote your next event?
Learn how to create a high-quality video with a small budget
Understand how to produce content your audience cares about