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ILEA On-Demand Content Library


How To Embrace Experimentation To Drive Meaningful Results


Apr 23, 2019 11:00am ‐ Apr 23, 2019 12:00pm

Description

0.2 CSEP Points | ILEA Core Curriculum: Business Development
1 Clock Hour | Domain I: Marketing


In this presentation, Ross will discuss an experimentation model that can be applied by organizations hoping to achieve success in marketing and productivity. He will offer insight around how managers can create systems and inspire their teams to run experiments more regularly and how experimentation can breakthrough in your marketing efforts.

Learning Outcomes: 

  • How to run successful experiments in your career + current role.
  • How brands can use experimentation to drive marketing results.
  • How to use more ‘risky’ channels to reach broader & better audiences.
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