The best companies in the world don’t assume that they know their clients and their needs…they focus on data-driven decisions instead of assumptions. They know that data is not based on instincts, it is based on facts, hard numbers, and intelligence to make strategic decisions. The hospitality industry is all about experiences and emotions, but to reach to the desired results and impact, we need to use data that leads to insights; those insights should turn into decisions and actions to improve the experience, business goals, and competitiveness.
Understand the importance of implementing a data-driven mentality.
Identify sources of data, specific data needed by different areas of the industry, and the impact of all the metrics and business intelligence obtained from the data.
Know how to manage the data, how to share it, who will use the data, and the impact of incorporating a data-driven mentality to remain relevant, competitive, and productive.
Director of Business Development,
Destination Canada/ Business Events Canada
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