Too many smart people are making bad decisions. Just pick one of the recent headlines in which a company launched a wildly insensitive ad and then had to apologize for their carelessness. Or how the technology designed with an algorithmic bias didn’t work for women and people of color. These embarrassing head-smacker situations could have been avoided with a blend of inclusion and design thinking. We often rely solely on our own perspectives, or those within our social circles, to inform how we serve our customers. What happens when the customers we serve don’t look or think like us? How do you genuinely uncover their needs and empathize with them? Join Melissa Majors, CEO of The Innovators Muse, for a pain-free examination of common challenges and the tactics you can use to fuel better decisions with design thinking and inclusion. Session sponsored by Greater Ft. Lauderdale Convention & Visitors Bureau.
Identify and describe the unintended business impact of social circles, biases, and exclusive practices on product design.
Implement the best of design thinking and inclusive practices to design highly relevant products.
Identify potential gaps in their perspective and ability to design inclusive products and services.