The value of face-to-face (F2F) meetings is invaluable for building relationships, bringing buyers and sellers together and conducting business around the world. F2F meetings are the primary marketing medium for business-to-business activities. This session will provide a high-level look at key findings from the Center for Exhibition Industry Research (CEIR) on ways that show organizers grow attendance, along with tactics exhibitors use to engage attendees leading up to and during an event.
Why F2F is the primary marketing medium for doing business and the data to support this.
The top five (5) ways show organizers grow attendance at exhibitions.
The top five (5) activities exhibitors use to draw attendees to their booth using pre-show marketing and onsite engagement.
Vice President of Marketing and Communications,
International Association of Exhibition & Events
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