Brands use in-person, digital and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to lack of event marketing strategies?
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.
You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.
Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.
At the completion of the program, you’ll be able to: Examine strategies, best practices and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
The business case for modernized event marketing
Outcomes-based event strategy design
Multi-channel promotional strategies, tactics and tools
Impactful attendee experiences and systematic achievement of ROO (return on objectives)
Customer and event intelligence through technology
Insights to achieve ROI (return on investment)
You’ll Be Able To:
Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
Deliver an impactful attendee experience.
Utilize common tools and technology in gathering event marketing intelligence.
Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.